VictoriaArtShutterstockChristmas wishes to customers offer a valuable opportunity to express appreciation, reflect on a successful year with gratitude, and convey confidence in the future. We outline what makes company Christmas cards effective, what to consider and avoid, and when the best time is to…
Maksim KabakouShutterstockTiming plays a key role in the success of newsletter campaigns. While there’s no one-size-fits-all best time to send, data-driven insights reveal when readers are most active, such as on weekday mornings or evenings. By analysing your audience and conducting A/B testing, you can…
ESB ProfessionalShutterstockEmail makes it possible to send messages and files anywhere in the world within seconds. But how does sending an email work? Every message travels through several systems that prepare, check and route it before delivery. Behind this simple click lies a complex process of…
underverseShutterstockScammers send out dubious e-mails attempting to obtain sensitive data from internet users every day. This is known as phishing and isn’t just annoying; fraudulent e-mails cost millions each year as internet users fall victim to them. We reveal how to identify phishing e-mails and…