How to practice brand building

How to practice brand building

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An attractive brand that is recognizable is the basis for economic success. If you want to successfully pursue brand building, you should first define what values the brand stands for, what your target group is, which business goals are to be achieved and which marketing strategies you want to use for brand building. We explain everything you need to know about this topic.

How to practice brand building
How to become a digital nomad? 7 steps to greater freedom

How to become a digital nomad? 7 steps to greater freedom

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Around the world in seven steps. If you plan on becoming a digital nomad, preparation is half the battle. Regardless of your status – whether you’re an employee or self-employed – there are a few formalities you should take care of such as insurance before you commit to a life on the road. Read on to find out how to become a digital nomad in 7 steps.

How to become a digital nomad? 7 steps to greater freedom
New work: development, meaning, and examples

New work: development, meaning, and examples

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Self-defined working is the main idea of the new work concept. But what sounds simple at first requires a great deal of structural and cultural changes at the corporate level. Find out why new work is important for businesses, what its key pillars are, and how the concept can be implemented.

New work: development, meaning, and examples
Environmental, Social, Governance criteria: An overview

Environmental, Social, Governance criteria: An overview

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Society is moving more and more in the direction of sustainability and social responsibility, and this doesn’t stop when it comes to the stock market. Environmental, Social, Governance (ESG) criteria have established themselves as a way to assess the ethical commitments of companies and make them visible for potential investors. Keep reading to find out what the ESG criteria are and how they work.

Environmental, Social, Governance criteria: An overview
Digital nomad: More freedom on the job

Digital nomad: More freedom on the job

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A few hours on the laptop in the morning, taking calls at the beach bar in the afternoon, and sight-seeing in the evening: Digital nomads live and work in a place of their choosing, often requiring little more than a stable Internet connection. If that sounds like the dream, read on to find out which jobs are suitable for a nomadic lifestyle and what its advantages and disadvantages are.

Digital nomad: More freedom on the job
Diversity and inclusion in the workplace

Diversity and inclusion in the workplace

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The topics of diversity and inclusion are on everybody’s lips these days. So how can both employers and employees benefit from a work atmosphere in which diversity, respect, and participation are of the utmost importance? And what exactly is the hot topic diversity and inclusion all about. We've summarized all you need to know in this article so keep reading to find out.

Diversity and inclusion in the workplace
The best business ideas for small businesses

The best business ideas for small businesses

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If you’re dreaming of running your own business, but you’re at a loss for small business ideas, you’re not alone. Lots of people need a nudge in the right direction, and we’ve got some new business ideas. Here are seven business ideas for small businesses which work as freelance ideas, too. Many of them can be started from home without having to front lots of your savings. Plus, we’ve got tips on…

The best business ideas for small businesses
How to start a business: planning and starting up

How to start a business: planning and starting up

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Make your dream of your owning a business come true! In our guide, we’ll show you how to start a business and take you through the process step by step. You can find out how to develop an idea and turn it into a business plan, consider what’s important in terms of financing, insurance and legalities, and what you should bear in mind for marketing.

How to start a business: planning and starting up
Overcome a setback like a boss: Five steps of dealing with setbacks

Overcome a setback like a boss: Five steps of dealing with setbacks

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Overcoming a setback can be more challenging than it sounds, but for the sake of professional development, it is worth knowing how to handle one. There are good methods for overcoming setbacks and we’ll take a look at a five-step approach in this article.

Overcome a setback like a boss: Five steps of dealing with setbacks
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