• 24.11.2022
• Grow Your Business

What is corporate identity and how does it help your company? The concept of corporate identity aims to standardize the values and behavior in all areas of a company. In doing this, you improve communication within the company, as well as externally, and use your corporate identity as a driving force to establishes and strengthens your position in the market. This guide will explain which aspects...

• 24.11.2022
• Productivity

Brainstorming is a technique applied simultaneously by a group of people allowing to form numerous ideas on any given topic in a short time and at a high rate. Apart from the need to keep up with all the brainstorming rules, good preparation on part of the group host is also important, if the group is to achieve a maximum possible output from its members. Read our guide to find out what...

• 24.11.2022
• Grow Your Business

Whether you are starting a company, exploring your current market, or discovering a new one, a market analysis can help you evaluate the attractiveness of a market. A market analysis is a key element of every business plan and makes sure that your idea or your plan is fit for the future. Above all, investors attach a lot of importance to a thorough market analysis.

• 24.11.2022
• Grow Your Business

Green marketing is becoming increasingly important for companies, as sustainable production now plays a major role in the purchasing decision of many consumers. By definition, green marketing is not just about selling sustainably-produced products, but also about transparency concerning the ecological orientation of all areas of the company.

• 24.11.2022
• Productivity

Sitting for hours on end is not beneficial to mind and body. So, what can you do if you have to work every day as an office worker, where for most of your job you must sit? Exercising at work can help! It is wholly possible to integrate exercise in the office into your routine without interrupting your workflow. Some exercises can also be done at your desk!

• 24.11.2022
• Productivity

When work piles up, there is no way around it: prioritizing tasks is part of the daily work of a good company head or team leader. But if everything already had to be done yesterday, it can be difficult to define a clear structure. Proven concepts for how to prioritize such as the Eisenhower principle and the 80:20 rule can bring order into workload chaos. Everything begins with pen and paper –...

• 24.11.2022
• Productivity

A work-life balance involves a lot more than simply dividing working time and personal time equally. The concept is often viewed as a philosophy that determines many aspects of a person’s life. In order for it to succeed, both employers and employees must make an effort to create the best possible working conditions. Read all about why this philosophy is so desirable, what it includes, and how...

• 10.11.2022
• Grow Your Business

It is not possible to be successful in the long term if you have lots of dissatisfied customers. This is why customer satisfaction plays such an important role. By trying to make your customers as happy as possible, you may let yourself be guided too much by individual statements. Learn how to satisfy customers as a whole and measure customer satisfaction.

• 10.11.2022
• Grow Your Business

No company can succeed without a customer base. That is why customer acquisition is so important in everyday business. Yet anyone who takes an uncoordinated approach to sales stands in the way of their own success. Some methods and useful tips can help you successfully acquire customers.

• 17.10.2022
• Grow Your Business

An investment is only a good investment when it is profitable. You can determine the return on invested capital by utilizing – among other methods – return on investment (abbreviated to ROI), one of the core indicators for business administration. We’ll explain to you what ROI is, how it stands out among other performance metrics, and what formula you can use to quickly calculate a company’s ROI...