How to practice brand building

How to practice brand building

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An attractive brand that is recognizable is the basis for economic success. If you want to successfully pursue brand building, you should first define what values the brand stands for, what your target group is, which business goals are to be achieved and which marketing strategies you want to use for brand building. We explain everything you need to know about this topic.

How to practice brand building
How to become a digital nomad? 7 steps to greater freedom

How to become a digital nomad? 7 steps to greater freedom

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Around the world in seven steps. If you plan on becoming a digital nomad, preparation is half the battle. Regardless of your status – whether you’re an employee or self-employed – there are a few formalities you should take care of such as insurance before you commit to a life on the road. Read on to find out how to become a digital nomad in 7 steps.

How to become a digital nomad? 7 steps to greater freedom
Digital nomad: More freedom on the job

Digital nomad: More freedom on the job

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A few hours on the laptop in the morning, taking calls at the beach bar in the afternoon, and sight-seeing in the evening: Digital nomads live and work in a place of their choosing, often requiring little more than a stable Internet connection. If that sounds like the dream, read on to find out which jobs are suitable for a nomadic lifestyle and what its advantages and disadvantages are.

Digital nomad: More freedom on the job
The best business ideas for small businesses

The best business ideas for small businesses

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If you’re dreaming of running your own business, but you’re at a loss for small business ideas, you’re not alone. Lots of people need a nudge in the right direction, and we’ve got some new business ideas. Here are seven business ideas for small businesses which work as freelance ideas, too. Many of them can be started from home without having to front lots of your savings. Plus, we’ve got tips on…

The best business ideas for small businesses
How to start a business: planning and starting up

How to start a business: planning and starting up

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Make your dream of your owning a business come true! In our guide, we’ll show you how to start a business and take you through the process step by step. You can find out how to develop an idea and turn it into a business plan, consider what’s important in terms of financing, insurance and legalities, and what you should bear in mind for marketing.

How to start a business: planning and starting up
15+ (simple) online business ideas

15+ (simple) online business ideas

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There’s incredible potential for business ideas online. Whether it’s providing services or homemade goods, making a living as an influencer or author, there is a market out there. If you’re toying with the idea of starting your own business but are struggling to come up with online business ideas, here are 15+ ideas that are usually very easy to implement (on a part-time basis).

15+ (simple) online business ideas
How to patent an idea: The procedure and costs explained

How to patent an idea: The procedure and costs explained

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Those who apply to register a patent protect their intellectual property against third parties using the same idea. But a patent application requires good preparation and a lot of effort. Before national or even international protection of your idea is guaranteed, there is often a long way to go through various authorities. We explain how to successfully apply for a patent and how to save time and…

How to patent an idea: The procedure and costs explained
What are guarantors?

What are guarantors?

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Getting a loan sometimes doesn’t work out because the bank is not certain that the applicant can afford the instalments. A guarantee helps secure this. But what is a guarantee ? It gives a creditor additional security for an agreed payment: in an emergency, the guarantor pays the amount owed. This can be a private person, but also an insurance company or a bank, for example. What exactly is a…

What are guarantors?
Starting a business: entrepreneur vs business owner

Starting a business: entrepreneur vs business owner

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Starting a business can be a dream come true for many entrepreneurs. Once you’ve decided on the right legal structure and told the IRS about your plans, you may think you’re ready to get going. But depending on the type of business you operate you may have to apply for a license or permit to sell goods or services. Here’s what you need to know.

Starting a business: entrepreneur vs business owner
Declaration of intent–what’s behind it?

Declaration of intent–what’s behind it?

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Shopping for bread at the bakery, grabbing coffee at the subway station, ordering online: Every day, we get involved in legal transactions, and each time, we enter a declaration of intent. From a legal perspective, the process covers many different aspects. Which elements belong to a declaration of intent, and what types exist? We’ll explain the meaning of a declaration of intent with some…

Declaration of intent–what’s behind it?

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Starting a business can be challenging. In this category, prospective entrepreneurs will find everything from coming up with a sustainable idea and creating a strong business plan, to funding, legalities, and the key steps required to get a project off the ground.

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