AI-generatedCustomer acquisition with AI combines data analysis, automation and personalized outreach to help businesses identify target groups earlier, prioritize leads and respond faster. Rather than using AI alone, businesses should integrate it into clear marketing and sales processes.…
livertoonShutterstockRegulations around individuals’ capacity to contract look at who may act in legal transactions and who may not or only to a limited extent. In this way, persons unable to contract are to be protected from unknowingly damaging themselves or others. Whether a person has the…
Gustavo FrazaoshutterstockNomen est omen: The name of a company should be well thought out. A good company name that accurately reflects the characteristics of the business, products, or services can be invaluable—especially if it is well-known and positively perceived within the target audience. However,…
marventshutterstockIf several people or entities want to operate a commercial business together, their first step is finding a suitable legal form for their business. An interesting, common solution is a limited partnership. This is comprised of general partners, with unlimited liability, and…
create jobs 51ShutterstockThe business structure determines how a company is run regarding its legal aspects. It regulates the relationship between partners and shareholders as well as their relationship to the state and the environment. Here, we provide an overview of the most common types of business…
Rawpixel.comShutterstockYou are probably familiar with your company’s shareholders. But what about its stakeholders? The success of your business depends on various stakeholder groups, not just employees or shareholders. External stakeholders such as suppliers, customers, the government, and the public…
ellisiaShutterstockComing up with good ideas for your business name is no easy task. It requires a lot of creativity and patience. There are also a number of pitfalls to watch out for, like losing the connection with your company and unintended double meanings. But with a good amount of…
Elena KharichkinaShutterstockBefore you start doing business, you should check to make sure your business name is available. Using a business name that already exists can lead to a number of problems. Choosing a unique name will help you to avoid legal issues like trademark infringement and boost your brand…
stoatphotoShutterstockAn attractive brand that is recognizable is the basis for economic success. If you want to successfully pursue brand building, you should first define what values the brand stands for, what your target group is, which business goals are to be achieved and which marketing…
GaudiLabShutterstockAround the world in seven steps. If you plan on becoming a digital nomad, preparation is half the battle. Regardless of your status – whether you’re an employee or self-employed – there are a few formalities you should take care of such as insurance before you commit to a life on…
Starting a business can be challenging. In this category, prospective entrepreneurs will find everything from coming up with a sustainable idea and creating a strong business plan, to funding, legalities, and the key steps required to get a project off the ground.