What is stealth marketing?
When is product placement stealth marketing? You should maybe ask yourself this question if you promote products online in YouTube videos or social media. The FTC are consistently reviewing what is permitted in stealth marketing strategies, and what isn’t. Read on to find out more about surreptitious advertising and see if it affects you.
What are the ISO 26000 standards for corporate social responsibility?
Social responsibility is playing an increasingly important role for companies in aligning their activities with regard to fair working conditions and sustainable practices among others. The international ISO 26000 standard compiles examples across seven categories and shows considerations for social corporate orientation. It’s intended to support the continuous development of companies.
New work: development, meaning, and examples
Self-defined working is the main idea of the new work concept. But what sounds simple at first requires a great deal of structural and cultural changes at the corporate level. Find out why new work is important for businesses, what its key pillars are, and how the concept can be implemented.
Environmental, Social, Governance criteria: An overview
Society is moving more and more in the direction of sustainability and social responsibility, and this doesn’t stop when it comes to the stock market. Environmental, Social, Governance (ESG) criteria have established themselves as a way to assess the ethical commitments of companies and make them visible for potential investors. Keep reading to find out what the ESG criteria are and how they work.
Diversity and inclusion in the workplace
The topics of diversity and inclusion are on everybody’s lips these days. So how can both employers and employees benefit from a work atmosphere in which diversity, respect, and participation are of the utmost importance? And what exactly is the hot topic diversity and inclusion all about. We've summarized all you need to know in this article so keep reading to find out.
Small Business Saturday: Marketing and promotion ideas for business owners
Be prepared for holiday shopping season with a website, promotion ideas and customer outreach tips. The right small business website can help you connect with customers and get sales.
Financial analysis template: Using Excel to edit a financial analysis form
A financial analysis model is a tool to learn more about the current economic situation of the company and the development of the last months. But if you don’t want to leave the preparation of the report to an external party, you will be faced with the task of setting up your own, probably via Excel. Our financial analysis template has already got the most important elements integrated – and can…
Partial invoice
Partial invoices are particularly practical when services are not paid in a single total invoice. They are flexible in their amount and frequency and are agreed between customer and contractor. For the seller, partial invoices mean a more regular cash flow, and the customer may benefit from the more predictable burden of paying the invoice step by step. Prepayments are mainly used in the…
Mileage log template: Free of charge as an Excel and PDF file
Do you run personal errands with your company car? No problem at all – as long as you record the distances you have covered thoroughly in a logbook. You can either keep this in electronic form on your smartphone or buy it as a bound booklet from a specialist office retailer. However, there is nothing stopping you from creating your own logbook. Our mileage log sample will help you with this.
The Audit: What you need to know about external audits
Each year, private individuals and business owners submit their tax returns to the tax office and inform them about their annual accounts and any tax-relevant issues. However, if the tax office finds a reason to take a closer look, an external investigation known as an external audit will take place. The following article reveals what the tax office is hoping to achieve by conducting an audit, and…
Grow Your Business
A solid business growth strategy is paramount for any business owner. This category focuses on all the aspects that follow the establishment of a company; from business strategy and growth, to recruitment, bookkeeping, and taxes.