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Melissa Senn

MelissaSenn

Melissa Senn has been with IONOS since 2016 and joined the IONOS Digital Guide team in 2021. She focuses on website man­age­ment, e-commerce, and social media.

As a digital strate­gist, her par­tic­u­lar focus is on ar­ti­fi­cial in­tel­li­gence (AI). She uses her expertise to translate complex tech­no­log­i­cal trends into practical content for small and medium-sized en­ter­pris­es (SMEs).

She began her career at IONOS in trans­ac­tion­al SEO, where she was re­spon­si­ble for search engine op­ti­miza­tion for the online tools and e-commerce product areas for over four years. Her focus was on technical analysis and in­creas­ing online vis­i­bil­i­ty.

She holds a Bachelor of Science degree in Business Ad­min­is­tra­tion and a Master of Science degree in Man­age­ment with a spe­cial­iza­tion in Marketing from the Uni­ver­si­ty of Hohenheim in Stuttgart.

Co-Author

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Advertise online with ad exchanges

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Reviewer

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What are the top digital marketing trends for 2025?

From authentic content to social media to ar­ti­fi­cial in­tel­li­gence, today’s online marketing aims to engage users through multi-faceted content. That’s why companies strive to stay up to date and embrace new ideas. We’ll go over which online marketing trends to expect in 2025…

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The best al­ter­na­tives to Amazon at a glance

Amazon’s market power is huge and puts other mail-order companies worldwide under a lot of pressure. The all-rounder is par­tic­u­lar­ly suc­cess­ful when it comes to elec­tron­ics, toys, and fashion. It might be the most popular online store in the US, but it doesn’t come without…

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How do Google algorithm updates affect website rankings and SEO per­for­mance?

The search engine giant Google de­ter­mines what can be found on the internet and thus decides the success or failure of a web project. If you want to appear at the top of the results lists, you have to adhere to Google’s guide­lines – and these are regularly changed by algorithm…

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The best al­ter­na­tives to PayPal at a glance

Americans love shopping online because it’s so con­ve­nient. Until recently, online payment systems were heavily dominated by one industry heavy­weight: PayPal. But not everyone is enthused by this payment method, having been crit­i­cized for both security as well as data pro­tec­tion…

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Top 10 of the best website builders 2025

A strong online presence is essential for reaching your customers and in­creas­ing brand awareness. With modern website builders, you can quickly and easily create a pro­fes­sion­al website without requiring any pro­gram­ming knowledge. In our guide, we show you what is important when…

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Deep learning vs. machine learning

Machine learning is an umbrella term that refers to al­go­rithms that learn from data and make decisions based on that in­for­ma­tion. Deep learning, on the other hand, is a spe­cial­ized branch of machine learning that employs multi-layer neural networks to identify complex patterns…

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What are the main email marketing trends for 2025?

To ensure that your newslet­ter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2025. There are even more au­toma­tion pos­si­bil­i­ties, new design options and stricter data pro­tec­tion. In our article on this year’s newslet­ter…

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What are the eCommerce trends in 2025?

Online shopping is con­stant­ly evolving and in 2025 it will be no different. There will be new eCommerce trends that will make online shopping even more con­ve­nient, personal and in­ter­ac­tive. It makes sense for brands and companies to adapt to these trends and adjust their…

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The 10 best AI video gen­er­a­tors

Videos are an important part of content and social media marketing. Producing high quality videos, however, takes a lot of time and effort. Ar­ti­fi­cial in­tel­li­gence enables you to create videos quickly and easily. But just because an AI video maker can generate videos, doesn’t…

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What are the top social media trends of 2025?

Social networks and the in­ter­ac­tions within them are con­stant­ly evolving. In 2025, various social media trends are emerging that shape today’s—and possibly tomorrow’s—online landscape. From in­ter­ac­tive elements and memes to micro-com­mu­ni­ties, it’s all part of the mix. Here, we…

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Live chat software – who should use this modern support model?

Live chat support is becoming an in­creas­ing­ly popular way of offering customer service for online busi­ness­es, and all you need is software and a code to get started. However, main­te­nance of a live chat service is expensive and time-consuming, so before you dive straight in, it’s…

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What is Con­ver­sion Rate Op­ti­miza­tion (CRO)?

Suc­cess­ful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or sub­scrib­ing to your newslet­ters?…

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