Melissa Senn has been with IONOS since 2016 and joined the IONOS Digital Guide team in 2021. She focuses on website management, e-commerce, and social media.
As a digital strategist, her particular focus is on artificial intelligence (AI). She uses her expertise to translate complex technological trends into practical content for small and medium-sized enterprises (SMEs).
She began her career at IONOS in transactional SEO, where she was responsible for search engine optimization for the online tools and e-commerce product areas for over four years. Her focus was on technical analysis and increasing online visibility.
She holds a Bachelor of Science degree in Business Administration and a Master of Science degree in Management with a specialization in Marketing from the University of Hohenheim in Stuttgart.
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IONOSby GeminiGenerative AI is taking on an increasing number of tasks in social media management, while established platforms such as Hootsuite and Buffer are adding more AI-powered features of their own. In this social media management tool comparison, we look at the key differences and…
Ahmet MisirligulshutterstockArtificial intelligence is playing a key role in more and more areas, especially when it comes to images. In image recognition, for example, specialized AI helps to quickly and reliably capture, analyze and classify certain image content. Find out how AI image recognition works…
whitehouneShutterstockThe EU law on artificial intelligence brings both challenges and opportunities for companies, especially in terms of compliance costs, documentation obligations, and market access. At the same time, it establishes a framework that can promote long-term innovation and trust in AI…
IONOSby GeminiAI can help you create social media content without making it sound generic or impersonal. The key is keeping people in control of the ideas, experiences and final message. Learn how a human-first approach can make AI for social media marketing more authentic, from maintaining a…
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Vintage ToneShutterstockTo market your products or services you need to identify your target audience. Many don’t do this correctly. In this guide we will tell you how to find your target audience as well as why it’s important to know your competitors and market and where to find the right data. You…
Rawpixel.comShutterstockIf you work in marketing, you will come across target audiences. They are helpful in making messaging clearer as well as making marketing campaigns and businesses more successful. So what exactly are target audiences, what do they mean for your business and what characteristics…
IONOSby GeminiAI Facebook posts are only one way companies can use AI on the platform. AI can also help draft replies, sort comments and flag issues that need attention. This guide explains how AI can support day-to-day Facebook community management, how to set clear rules for Facebook comment…
IONOSby GeminiSocial media automation can help you create, schedule and adapt content faster, but too much automation can also hurt your reach. Automated social media posting can save teams time, while social media bots and artificial interactions can cause problems. Learn where automation…
IONOSby GeminiAn AI social media manager can help you plan posts, generate ideas, adapt content for different platforms and make sense of performance data. Used well, AI for social media can save time without replacing human judgment. This article shows where AI social media management works…