Prepare a list of all investors and affected parties who should be kept up-to-date during a crisis. This list may include members of staff, customers, users, partners, investors, media, the government, and the public in general. Where a crisis is site-specific, the list should also include people who are close to a certain location. Make sure that all relevant contact information for each group is included in your plan.
The person or team who announces a critical situation may not be ultimately responsible for communicating it. That’s why your company should establish a hierarchy for information exchange internally. In this way, everyone knows who to turn to.
The sequence depends on the structure of your team. The first step could involve informing the CEO or president of the organization, followed by the communications department leader. The plan should include which information the respective parties receive including details on the situation and likely backlashes.