The fact that Convert Experiments is a testing tool for professionals quickly becomes clear: although the interface is limited to the most important navigation elements, newcomers and inexperienced marketers are likely to be overwhelmed with the abundance of configuration options and statistics. The web application is too complex for those looking to run simple tests, or for users who do not have a lot of A/B testing know-how. Experts benefit from the detailed options: aside from the standard A/B tests, there is also an option to perform split URL, multivariate and A/A tests (comparing the original with an exact copy to test the functionality of the tool). The central focus of Convert Experiments is definitely the Visual Editor, which helps create any desired test variations using just a few clicks, no need for HTML knowledge. If you select your preferred elements of the original page, the editor captures the underlying code and lists the corresponding options for customization in a pop-up option menu, such as the following:
- Move object
- Change object size
- Hide element
- Customize CSS/HTML code
- Insert or replace picture
- Edit text
- Change background color
The website testing tool’s first class WYSIWYG editor is convincing thanks to the selection of prefabricated goal conversions (“goal templates”). The user can easily access these templates if, for example, they want to define a link or visit a specific page as a conversion. Alternatively, you can create your own templates in a drag-and-drop editor or import objectives from Google Analytics. In the meantime, Convert Expressions has set up a number of criteria as a standard for compiling the target groups: dividing new and returning visitors as well as the classification based on location (also, social media), the chosen standard language or the search engine used.