David ArtsShutterstockTools for recording and analyzing user behavior are part of everyday life for website operators. But the more tools you have to keep track of, the more laborious and time-consuming this becomes. So how do you stay on top of everything? Google Tag Manager provides the perfect…
sakkmesterkeshutterstockWhen we shop online, book vacations, and search for gift ideas, we hardly give a second thought to the fact that each search entry leaves behind a trail of our identity. Busy web bots are never far behind and sweep up this information. The result of all of this is Big Data:…
Oleksiy MarkShutterstockWhether splitting the bill at a restaurant, managing a shared household budget, or tracking expenses on vacation with friends, bill splitting apps help you share costs, calculate expenses, manage bills, and settle debts. These apps can significantly ease financial cooperation.…
landioShutterstockOCR programs allow you to read text from photos or analog documents and then process it further. Here you can learn how text recognition software works, what purposes it is best suited for, the different OCR software available, their advantages, limitations, and how they can…
son PhotoShutterstockHow many pages do users visit while on your website, and which link or search query brought them there? Answers to these questions can be found not only in tools like Google Analytics but also in the log files that your web server automatically creates. This guide outlines the…
Olivier Le MoalShutterstockA website traffic checker quickly provides an overview of how many visitors a website attracts and how they get there. This is crucial for answering questions like: How successful is a site? Is a collaboration worthwhile? Especially in the context of competitive analysis, a…
Olivier Le MoalShutterstockAnyone who operates a website uses different strategies to attract visitors—through advertising, backlinks, or engaging content. Google Analytics helps determine whether these measures are effective by tracking user behavior and presenting the results in clear reports. But what…
Venomous VectorShutterstockWhat exactly is happening on my site? Which path do users take to navigate from A to B? Where do the visitors come from and why do they leave? Web analytics answers all these questions. With sophisticated technology, web analysis tools like Google Analytics allow you to track…
Roman SeliutinShutterstockTracking pixels are powerful tools for capturing user behavior in a simple yet effective way, making them valuable for online marketing. These tiny, invisible graphics are easy to integrate and run quietly in the background with minimal resource usage. However, to ensure GDPR…
faithieShutterstockWhat is sentiment analysis? Sentiment analysis is a machine-based technique for detecting emotions and opinions in text. It examines written content to gauge people’s attitudes toward a particular product or brand. These insights can be used to tailor marketing campaigns better.…