UTM parameters explained

URL tracking using UTM parameters: a simple explanation

Google Analytics offers several ways to associate website visits with specific sources. One of these is the UTM parameters that you attach to the links of your campaign and then evaluate in Google Analytics. We explain which UTM parameters are available and how you can create the corresponding query strings.

House of quality

House of quality

What is the house of quality? When you develop products, you have to meet customer needs, but not at the expense of fulfilling technical requirements. The house of quality, a diagram of tables and graphs, is a perfect tool for considering customer desires and technical feasibility when you are developing a new product.

Excel Pivot Tables

Pivot tables: using Excel to its fullest

Excel pivot tables can considerably ease the evaluation of data. Data analysis can be especially time-consuming and tedious with complex numerical series, but with Excel pivot, this doesn’t have to be the case. Simply place your data in the right context and filter the essential information in just a few clicks. The pivot table allows you to create expressive diagrams in no time. Find out all you...

What is data-driven marketing?

Data-driven marketing: from big data to smart data

Throughout the internet, users leave behind digital footprints: whether it’s while browsing your favorite sites, taking a look at different products or offers, or even just googling an address. With the help of analyses and algorithms, data-driven marketing makes it possible to connect the dots and find relationships. Marketers are able to extract important information from these findings in order...

Data mining: analysis methods for big data

Data mining: analysis methods for big data

The total amount of data generated worldwide increases by 40% every year. Many companies seek to make use of the constantly increasing mountain of data in order to increase their e-commerce business. But making use of such Big Data alone doesn’t add any value — enter data mining. Below you can find a discussion of the various analysis approaches involved in data mining, to give you an idea of how...

Google Translate Alternatives

Translation tools: handy Google Translate alternatives

These days dealing and engaging with foreign languages is easier, quicker, and more direct than ever. Whether you’re at work or on holiday, numerous language tools and smartphone apps can help with the translation of difficult words, sentences, and online texts. Google Translate and alternative translation websites offer comprehensive tools that easily enable us to understand other languages....

COUNTIF in Excel

Practical functions in Excel: COUNTIF explained

What is COUNTIF? With Excel, Microsoft provides a helpful spreadsheet program. The application combines numerous functions – most of which many users are unaware of. It therefore makes all the more sense to learn more about it and use the program for more than just creating tables. The COUNTIF function helps you create statistics, for example. We explain clearly how to use COUNTIF correctly in...

DWH | What is a data warehouse?

Data warehouse systems: get success with big data analysis

More and more businesses are adopting dispositive data with the aim of making strategic decisions shaped by reports, prognoses, and patterns. The database is usually supplied by an information system that functions as a central data repository, separate from a data operating system. This is known as a data warehouse, or a DWH for short. A data warehouse is a modularly built system made up of...

Google Analytics: improving your web project

Google Analytics: analysis for web success

Website operators pull out all the stops to try and guide visitors to their web presences, through advertisements, links, or simply high-quality content. To measure the impact of different measures, Google Analytics tracks the behavior of site visitors and sums it up in detailed statistics. But how does Google do this and how can this be useful for your site?

What are web analytics?

Website optimization: how to use web analytics

Which parts of my site are the most effective? How do my customers navigate from A to B? How do visitors find my site, and what makes them leave again? For all these questions and more, web analytics can provide the answers. Web analysis tools such as Google Analytics use sophisticated technology to track all actions on your website and allow you to draw insightful conclusions about your target...


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