With search engine advertising (SEA), you can embed links to your website in the exact place that internet users search for products and services like yours. How does SEA work? And how much does it cost to advertise with a search engine? Discover everything you need to know about SEA, including the Google AdWords’ bidding process, and to what extent SEA can help you achieve your business goals.
Progressive web apps are becoming increasingly popular with users, as they don't have to be installed on a computer. With Google Lighthouse, providers now have tools to measure, analyze, and optimize the performance of these web apps. Lighthouse delivers key information in an easy-to-understand manner and also recommends actionable measures to the website provider.
Google’s Knowledge Graph summarizes relevant information and links for a search request in a clear and visually appealing manner. This extra information on search results is provided in a separate widget. In this guide, we explain how the Knowledge Graph works and where the information comes from.
Artificial intelligence, machine learning, neural networks: In the quest to improve software , computer scientists around the world are always working on new methods. Right now, graph neural networks are a hot topic because of their great potential. In these artificial neural networks, the connections between pieces of information are just as important as the data itself. What are the advantages...
Nowadays, our smartphones come with us everywhere we go. If a question comes to mind or we spot an interesting product, we reflexively turn to our devices: That looks great, where can I buy it? Where can I find the best deals close to me? Using our smartphones, we can find answers to these questions and make decisions in just a few seconds. Companies that leverage these micro-moments, hold the...
Neural networks generate artificial intelligence. They ensure that Siri, Alexa and Google respond to us appropriately and help medical professionals recognize diseases earlier. The technology itself is not new, but it has seen rapid development in recent years. In the following, we will explain how neural networks function.
There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.
What distinguishes good SEO content from average website content? Why is it so important to optimize SEO texts on your homepage for search engines? These 10 tips on topics such as keyword optimization, duplicate content, and internal links show you how to customize your site content to meet the demands of modern web search.
Ever more technologies incorporate artificial intelligence (AI). But to understand how it’s possible for Alexa and Siri to provide us with the right answers to our queries or deliver personalized music recommendations, we need to understand the concepts behind AI. Machine learning and deep learning are two central approaches in AI applications. The terms are often used synonymously, but there are...
Deep learning, along with machine learning and artificial intelligence, is one of the main buzzwords in information technology. In discourse, though, the terms often get mixed up. What are the differences? What is the relationship between the methods? We provide you with an overview, show you how deep learning works, and what practical applications are possible.