There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...
Ever more technologies incorporate artificial intelligence (AI). But to understand how it’s possible for Alexa and Siri to provide us with the right answers to our queries or deliver personalized music recommendations, we need to understand the concepts behind AI. Machine learning and deep learning are two central approaches in AI applications. The terms are often used synonymously, but there are...
It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...
Deep learning, along with machine learning and artificial intelligence, is one of the main buzzwords in information technology. In discourse, though, the terms often get mixed up. What are the differences? What is the relationship between the methods? We provide you with an overview, show you how deep learning works, and what practical applications are possible.
Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimization (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s...
Google Ads is the most popular advertising platform for search engine displays. It also offers a portal to advertising space on various third-party sites through the Google Display Network. But how does Google Ads actually work? How much does Google Ads cost? And how can Google Ads help you?
The success of a Google AdWords campaign doesn’t rest solely on the size of a budget. There are plenty of tools and tricks to help you achieve promising results with a relatively low click cost, provided you take the time to maintain your campaign regularly. Read on to find out just how you can implement your own AdWords optimization.
Before a website can be fully optimized for search engines, website operators must first see which areas have room for improvement. Analysis and evaluation of link profiles, meta tags, PageRank and many other factors is part of everyday life for SEO specialists. With the help of a variety of SEO tools, you can save yourself a lot of time and stress in SEO. Many of the best tools come as practical...
If you want to draw lots of visitors to your website, you first have to understand their online behavior. Ask questions such as: who are they? Where are they from? What are they searching for? And will they find the answer on my site? By using different Google SEO tools you can analyze these parameters and adjust your website accordingly.
With search engine advertising (SEA), you can embed links to your website in the exact place that internet users search for products and services like yours. How does SEA work? And how much does it cost to advertise with a search engine? Discover everything you need to know about SEA, including the Google AdWords’ bidding process, and to what extent SEA can help you achieve your business goals.
Progressive web apps are becoming increasingly popular with users, as they don't have to be installed on a computer. With Google Lighthouse, providers now have tools to measure, analyze, and optimize the performance of these web apps. Lighthouse delivers key information in an easy-to-understand manner and also recommends actionable measures to the website provider.
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