Image SEO: optimizing photos and images for Google

Image SEO: improve your Google ranking with image optimization

There’s no doubt that having engaging images on your website is of central importance. Photographs and graphics can be much more than just decorative; they can inspire visitors to read more content and possibly lead to conversions. Many webmasters neglect to take appropriate measures here. In adjusting the standard SEO of the website, all too often, little or no attention is paid to the search...

What is reinforcement learning?

Reinforcement learning – when machines learn to think

Thanks to reinforcement learning, Google saves on high energy costs – a method that has been used in the automobile industry for a long time. It enables programs to recognize complex problems and connections independently, and then determine the best strategies to handle them. This article will explain the technology behind electronic parking assistants that make use of this method and what the...

What is supervised learning?

Supervised learning: a lesson plan for machines

Artificial intelligence is forecast to play a major role in the future of technology. It enables machines to solve problems on their own instead of waiting for human input. To do this, however, the algorithms must first be trained. Supervised learning gives developers complete control over how the computer learns thanks to clearly defined training data.

What is unsupervised learning?

What is unsupervised learning?

Unsupervised learning teaches algorithms to make their own decisions while continuously improving at doing so. This is made possible through artificial intelligence. But how do machines learn? Find out how computers and programs learn without being subjected to rules or constraints and why this is useful for a wide range of application.

The most popular search engines for kids

Search engines for kids: The big web for small people

Even for young children, the World Wide Web is a very important tool for gathering information for doing homework and a wide array of other activities. In order for these younger internet users to only have access to content that is suitable for them, special search engines have been designed specifically for kids. They help to make sure that children do not come across harmful content, either on...

Deep learning vs. machine learning

Deep learning vs. machine learning – what are the differences?

Ever more technologies incorporate artificial intelligence (AI). But to understand how it’s possible for Alexa and Siri to provide us with the right answers to our queries or deliver personalized music recommendations, we need to understand the concepts behind AI. Machine learning and deep learning are two central approaches in AI applications. The terms are often used synonymously, but there are...

The most important Google updates at a glance

From Panda to Penguin: the main Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

Deep Learning

Deep Learning: When the human brain becomes a model

Deep learning, along with machine learning and artificial intelligence, is one of the main buzzwords in information technology. In discourse, though, the terms often get mixed up. What are the differences? What is the relationship between the methods? We provide you with an overview, show you how deep learning works, and what practical applications are possible.

Beginner tips for Google AdWords campaigns

5 tips for your first Google AdWords campaign

Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimization (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s...


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