Google Easter eggs are small features and games hidden on search result pages and across Google products. They are intended to make the process of discovering them fun. We have put together a small selection of the most popular Google Easter eggs for you and show you how to find and trigger them.
Everyone knows that great content is crucial for success with SEO, but this is not the same as content marketing. We are here to show you the big differences between these two key digital marketing terms, along with some great tips on how you can use both to promote your site.
With the Web Vitals, Google provides meaningful key figures for search engine optimization. Using key figures from real user data, you can improve a user’s first impression of your own website and in doing so increase visitor satisfaction. In turn, Google rewards these efforts with a good ranking in its search results.
Progressive web apps are becoming increasingly popular with users, as they don't have to be installed on a computer. With Google Lighthouse, providers now have tools to measure, analyze, and optimize the performance of these web apps. Lighthouse delivers key information in an easy-to-understand manner and also recommends actionable measures to the website provider.
Carrying out a content marketing strategy effectively from start to finish requires sustained, professional, and goal-orientated execution. Many marketers will despair in this huge mountain of challenges. From the research to the monitoring, many different people are involved, and countless tasks need to be divided, scheduled, and then completed. But not to fret – there are many handy content...
Crawlers rove the web like digital spiders looking for web content, collecting data, and storing it in databases. They have become an integral part of the internet. So, how do web crawlers work and what kinds are there? Here, you will find the answers to these questions and learn how crawlers can be useful for optimizing your online marketing.
To be able to implement all your content marketing goals, you’ll need a well-structured and thought-out editorial plan. By carrying out proper strategic considerations in advance – including topic research and resource planning – you can be sure to create a solid content plan that gives all your editors a clear view of the tasks ahead. By doing so, you can give more weight to your content...
The development and maintenance of neural networks has become an important standard in many modern industrial and research projects. Keras is an open source library that simplifies these processes independently of the underlying deep learning platform. Here you will learn what Keras is and what advantages the software has to offer in detail.
Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to...
The world of search engine optimization revolves around keywords. Website operators looking to optimize their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimization can’t take place without first conducting keyword research. In the first part of our series, we introduce...
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