Traditional offline advertising is gradually losing its significance and luckily alternative “online marketing” is perfectly suitable for lots of smaller companies. Many online marketing measures do not require a large budget and can be easily scaled to your project. If you follow our online marketing tips for small businesses, practically nothing can go wrong!
“Content is King.” The content marketing battle cry is still relevant. However, for a few years now, there has been a slight shift: further back in the past there was nothing but self-developed contributions, today you also have to rely on distributing external content. Content curation has brought about a contemporary form of online marketing, oriented on social media and traditional cultural...
Google provides web developers with many free tools, but hardly any are as versatile and important to the SEO sector as the Google Search Console. Using the free analyzer tool, developers can take their website’s settings and technical optimizations into their own hands, gain access to statistics not visible to the public, and learn to better understand the “Google view” of things.
SEO data is the bedrock for any successful online marketing venture. The calculating power of Excel is a boon to data analysts when it comes to processing metrics and analysis data. But how can these large quantities of data gathered from SEO tools be directly processed in Excel? SEO plugins for Excel offer a very practical possibility here. We present the most useful extensions here.
There’s much more to YouTube videos than ensuring they are available in HD quality. High definition is just one of many criteria that determine the ranking position of your clips in the video platform’s SERPs. Through a mixture of traditional and modern measures of SEO, YouTube videos and channels can be optimized – increasing your ranking and helping you gain viewers.
Google News is the world's most popular news search engine. Submitting your website to Google News can immensely boost the success of your website. Registering for Google News is far from easy and requires careful optimization of your website while following Google News guidelines – but the effort really pays off. The 1&1 guide to Google News will show you how it works and how you can optimize...
Cloaking is a technique used by website operators to deceive search engines and in doing so gain a better ranking. By learning about this black hat SEO method, you can make sure to avoid implementing accidental cloaking tactics for your website and so ensure you’re not at risk of being excluded from the index of the leading search engine results pages. This introduction to cloaking will explain...
There are well over a billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a strategy and a lot of patience. Marketing offers many approaches to give a website the hoped-for reach. From SEM, to display, to mobile: these are the most important methods for beginners in a nutshell.
It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...
For two years now, Google has been actively promoting SSL encryption for websites. The search engine giant started acknowledging data transfer protection as a ranking factor in 2014, but now wants to go one step further. Users of Google’s browser, Chrome, will soon be actively warned about websites with unsafe data exchanges. This articles explains what the planned changes are and which...
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