How to set Ecosia as your default search engine

How to set Ecosia as your default search engine

  • Search engine marketing

The Ecosia search engine uses its revenue to support reforestation projects around the world. Every search query on Ecosia indirectly helps the environment. In our article, we’ll find out more about the environmentally conscious search engine and learn how to set it up in popular browsers such as Chrome, Firefox, Edge and Safari.

How to set Ecosia as your default search engine
How to use responsive search ads in Google

How to use responsive search ads in Google

  • Search engine marketing

Responsive search ads optimize the placement of Google ads and improve the size of your reach, click rate and conversions. When creating an ad, they offer more elements to show different headlines and descriptions. Responsive search ads use Google Machine Learning and successful combinations of elements depending on the end device to become automatically placed. You can use our seven tips to bring…

How to use responsive search ads in Google
How does smart bidding work with Google Ads?

How does smart bidding work with Google Ads?

  • Search engine marketing

Smart bidding is useful to avoid wasting time on manually creating and managing advertising campaigns and Google Ad bidding strategies. Automated bidding strategies for Google Ads promise better conversions and optimized conversion values through machine learning. Read on to find out how Google smart bidding works.

How does smart bidding work with Google Ads?
What are the best search engines?

What are the best search engines?

  • Search engine marketing

It’s impossible to imagine modern life without search engines. As a matter of course, you enter a search query on Google and are immediately presented with a list of relevant results. But there are more offerings than just the market leader. We’ll present different search engines that each come with their own advantages.

What are the best search engines?
How to write an effective meta descriptionvectorfusionartShutterstock

How to write an effective meta description

  • Search engine marketing

A meta description provides information about the content of a webpage and plays an important role in the overall visibility of a webpage. In this article, we’ll go over why meta descriptions are important for navigating online content and how to write one. At the end of the article, we’ll also take a look at three tools that can help you to write effective meta descriptions.

How to write an effective meta description
Digital marketing: tips for small businesses

Digital marketing: tips for small businesses

  • Search engine marketing

Traditional offline advertising is gradually losing its significance and luckily alternative “online marketing” is perfectly suitable for lots of smaller companies. Many online marketing measures do not require a large budget and can be easily scaled to your project. If you follow our online marketing tips for small businesses, practically nothing can go wrong!

Digital marketing: tips for small businesses
Promoting your website: crash course for beginners

Promoting your website: crash course for beginners

  • Search engine marketing

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.

Promoting your website: crash course for beginners
Amazon keyword tools: the best solutions for Amazon keyword research

Amazon keyword tools: the best solutions for Amazon keyword research

  • Search engine marketing

If you want to improve the visibility of your products on Amazon, eBay, or your own online shop, keywords are important clues. If you know how users search for particular products online, then you can use this to your advantage and edit the titles, product descriptions, and so on, appropriately. Amazon keyword tools are helpful and play an increasingly important role – and not only for the biggest…

Amazon keyword tools: the best solutions for Amazon keyword research
What is the best Google alternative?vectorfusionartShutterstock

What is the best Google alternative?

  • Search engine marketing

Numerous companies and non-profit organizations offer web searches using very different algorithms to Google’s. The competition may not be that popular with their Google alternatives, but they do offer innovative approaches and business models that don’t rely on advertising to exist. Decide which Google alternative is right for you.

What is the best Google alternative?
10 SEO tools compared

10 SEO tools compared

  • Search engine marketing

When you want to run a successful web business there’s no way of getting around Google and search engine optimization or SEO for short. Once a secret marketing practice, there are now plenty of useful SEO tools available to guide beginners in finding and adding keywords and ranking and boosting the performance of their website.

10 SEO tools compared
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