How to optimize your website with AI SEOAndrii OrlovShutterstock

How to optimize your website with AI SEO

  • Search engine marketing

AI SEO is a type of search engine optimization that uses AI-based tools. These tools make use of the strengths of artificial intelligence and help website operators optimize their sites for Google and other search engines. Which areas can AI SEO give the most support in? And which AI SEO tools are worth taking a look at? Let’s find out.

What does Google know about me?

What does Google know about me?

  • Search engine marketing

Hey Google, what do you know about me? Because billions of people use YouTube, Gmail, Google Maps, and Search every day, the answer is “quite a lot”. Google collects and analyses tons of user data to hone their adverts. But what exactly does Google know about you, specifically? This simple guide will give you some idea of how much personal data Google has on you.

What’s the difference? Marketing vs. advertising

What’s the difference? Marketing vs. advertising

  • Search engine marketing

Marketing vs. advertising — what is really the difference? The two words are often used interchangeably, but they actually mean different things. Marketing includes a variety of areas and processes that all aim to promote and sell a product or service. Advertising, on the other hand, is one of many sub-categories of marketing. Keep reading to find out the difference between marketing and…

How to set Ecosia as your default search engine

How to set Ecosia as your default search engine

  • Search engine marketing

The Ecosia search engine uses its revenue to support reforestation projects around the world. Every search query on Ecosia indirectly helps the environment. In our article, we’ll find out more about the environmentally conscious search engine and learn how to set it up in popular browsers such as Chrome, Firefox, Edge and Safari.

How to use responsive search ads in Google

How to use responsive search ads in Google

  • Search engine marketing

Responsive search ads optimize the placement of Google ads and improve the size of your reach, click rate and conversions. When creating an ad, they offer more elements to show different headlines and descriptions. Responsive search ads use Google Machine Learning and successful combinations of elements depending on the end device to become automatically placed. You can use our seven tips to bring…

How does smart bidding work with Google Ads?

How does smart bidding work with Google Ads?

  • Search engine marketing

Smart bidding is useful to avoid wasting time on manually creating and managing advertising campaigns and Google Ad bidding strategies. Automated bidding strategies for Google Ads promise better conversions and optimized conversion values through machine learning. Read on to find out how Google smart bidding works.

What are the best search engines?

What are the best search engines?

  • Search engine marketing

It’s impossible to imagine modern life without search engines. As a matter of course, you enter a search query on Google and are immediately presented with a list of relevant results. But there are more offerings than just the market leader. We’ll present different search engines that each come with their own advantages.

How to write an effective meta descriptionvectorfusionartShutterstock

How to write an effective meta description

  • Search engine marketing

A meta description provides information about the content of a webpage and plays an important role in the overall visibility of a webpage. In this article, we’ll go over why meta descriptions are important for navigating online content and how to write one. At the end of the article, we’ll also take a look at three tools that can help you to write effective meta descriptions.

Digital marketing: tips for small businesses

Digital marketing: tips for small businesses

  • Search engine marketing

Traditional offline advertising is gradually losing its significance and luckily alternative “online marketing” is perfectly suitable for lots of smaller companies. Many online marketing measures do not require a large budget and can be easily scaled to your project. If you follow our online marketing tips for small businesses, practically nothing can go wrong!

Promoting your website: crash course for beginners

Promoting your website: crash course for beginners

  • Search engine marketing

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.

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