E-mail marketing trends

Email marketing trends 2021: 9 ideas for the new year

 

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these email marketing trends in 2021: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial...

 

Perfect out of office message: Examples and templates

How to create the perfect out of office message

 

The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be represented by someone else in your absence. An out of office reply may be...

 

MailChimp alternatives

The best alternatives to MailChimp

If you plan to send newsletters, you’ll stumble across MailChimp sooner or later. But even though this option might seem like the king of the jungle, there are many alternatives on the market. These competitors provide interesting opportunities for experts as well as beginners. So that you don’t lose sight of things, we’ll introduce the top 7 MailChimp alternatives.

Free alternatives to Microsoft Outlook

Outlook: free and fee-based alternatives at a glance

Traditional e-mail is still a big part of online communication for private and for business use, with many users typically opting for Outlook as their e-mail client. But many private users and small businesses often look for Outlook alternatives, since Outlook can often end up being expensive. There are lots of excellent e-mail programs that won’t break the bank.

The best alternative to OneNote

OneNote alternatives: A comparison of digital notebooks

Microsoft OneNote remains one of the most frequently used digital notebooks. Above all, the most impressive aspect is its structured, multifunctional layout. However, OneNote does not stand alone in the world of digital notebooks. Other programs offer similar, even broader functions, and are also compatible with more operating systems than Windows. We present you the six best alternatives to...

E-mail marketing trends

Email marketing trends 2021: 9 ideas for the new year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these email marketing trends in 2021: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial intelligence. In our article on this year’s newsletter trends, we explain what you should look for in your future strategies and...

Protecting your email address: how to do it

Protecting your email address: how to prevent spam

Spam robots, so-called harvesters, consistently search the internet for email addresses that can be used for unlawful advertising, phishing emails, and spreading viruses, worms, and Trojans. You’re recommended to have your contact details on your website, but how do you stop them from being misused? This article gives you advice on how to protect your email address.

Business Christmas cards

The right etiquette for business Christmas cards

Christmas cards for clients are a good opportunity to communicate your appreciation, look back on a successful year of working together, and show your optimism for future work. We’ll explain what successful corporate Christmas cards for clients look like, what to consider and what to avoid, and when is the right time to send them.

What is greylisting?

What is greylisting?

Greylisting is an effective method for preventing mass spam emails from being sent out. Since this process happens in the background, most users are unaware that their inbox is being protected by greylisting. Here you will learn exactly how this method works on a technical level.

Add Outlook Account

How to add a new account in Outlook

To receive, manage, and send mails from a specific account using Outlook, you must first link that account to the Microsoft client. How the setup works exactly depends on both the provider of the e-mail account and the version of Outlook you are using. This article explains how to add a new account in the different editions of Outlook.

E-mail

IONOS E-mail Guide: everything need to know about e-mails

Most people couldn’t imagine a life without e-mails. Whether you use them to communicate for business or personal reasons, e-mails have practically replaced traditional letters. Over 200 billion e-mails are sent around the world each day and despite the rise in social media and instant messaging, they show no sign of slowing down. Our E-mail Guide forms part of the IONOS Digital Guide and is dedicated to the basic framework of the e-mail–from the technical security requirements to marketing strategies you should use when sending business e-mails. The contents of this E-mail Guide cater for both beginners as well as more experienced computer users.

The E-mail Guide’s target audience

The numerous e-mail tips in the guide are aimed at a wide readership, from hobbyists and novices to IT and e-mail marketing professionals. Owners of small and medium-sized companies can also benefit from articles that provide information on how to create business e-mails and build successful e-mail marketing campaigns. The e-mail guide takes into consideration that readers have different levels of IT knowledge; as well as introductory articles on FAQs (e.g. ‘How is an e-mail sent?’ or ‘What should an e-mail header contain?’) there are also more detailed and specific articles such as ‘E-mail encryption with PGP’ or ‘Creating individual newsletter templates’.

The E-mail Guide’s structure and topics

In IONOS’s Digital Guide, the E-mail Guide offers three different subcategories. Under ‘E-mail marketing’ you can read about marketing trends as well as tips on direct marketing via e-mail. The ‘E-mail security’ subcategory mainly deals with e-mail encryption and how to handle spam and phishing e-mails. Lastly, under ‘Technical matters’, you’ll find various articles about structure, operation and storage of e-mails and the corresponding software. In our guide, we provide detailed information on everything to do with e-mails, presented to you in a clear and understandable way.


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