E-mail marketing trends

E-Mail marketing trends 2020: ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2020: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial intelligence. In our article on this year’s newsletter trends, we explain what you should look for in your future strategies and...

Spear phishing

Spear phishing: targeted attacks on your data

Internet users are constantly the target of cyberattacks. Most attacks are easy to fend off, but a new form of scam has proven to be especially dangerous. Spear phishing messages don’t contain absurd claims or bad spelling. These deceitful messages target specific individuals and look frighteningly real. How do these attacks work?

Free e-mail providers

Overview of six of the best free e-mail providers

Everyday, over two billion emails are sent around the globe; the majority of which are sent free of charge. The quality and quantity of features offered by free email providers is forever improving – ever increasing amounts of storage space, greater levels of security, and more modern user interfaces are all being made available free of charge. But the list of possible providers is long and in...

Reasons to get your own email domain

Personal e-mail domains: professional communication on the web

A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal e-mail address in just a few steps.

Outlook emojis

Outlook: How to use emojis in Outlook

A picture says more than a thousand words – this proverb also explains the immense popularity of emojis. Smileys, in particular, have long shaped digital communication and are a way for the sender to convey how they are feeling to the addressee. While they began their life in chat rooms and text messenger services, emojis have long since become a popular means of expression in Outlook and the...

Email archiving: laws and practices you should know

Email archiving: what all companies should know

We use emails every day in the office, as one of our principle forms of communication. So what are you supposed to do with the mountain of emails backlogged over the years? The answer is email archiving. This isn’t just a useful way to keep your inbox clean though: it’s also the law. Find out here about the importance of mail archiving and how it’s governed in the US and Canada.

E-Mail encryption with PGP

E-mail encryption: how PGP secures the content of your e-mails

Online privacy is a sensitive issue that affects experts and amateurs alike. Whether you’re posting on social networks, carrying out banking transactions, or buying from an online store, your data is not always sufficiently protected. The same applies to e-mails. Don’t let cyber criminals get their hands on your content by encrypting your e-mails.

Outlook archive

Archiving Emails with Outlook – Here's How it Works

Old emails, past appointments, and completed tasks are automatically archived by Outlook after a preconfigured period. AutoArchive can be configured individually, if required. Outlook also provides the ability to manually archive selected folders. We’ll show you how to do it.

Successful customer retention with newsletter marketing

E-mail marketing: finding success with professional newsletters

E-Mail marketing provides a direct and personalized way of delivering the recipient the information that they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or business partners. The challenge lies in defining the exact target group and offering them interesting and highly...

Successful e-mail campaigns: how to reach your customers

Successful e-mail campaigns

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.

E-mail

IONOS E-mail Guide: everything need to know about e-mails

Most people couldn’t imagine a life without e-mails. Whether you use them to communicate for business or personal reasons, e-mails have practically replaced traditional letters. Over 200 billion e-mails are sent around the world each day and despite the rise in social media and instant messaging, they show no sign of slowing down. Our E-mail Guide forms part of the IONOS Digital Guide and is dedicated to the basic framework of the e-mail–from the technical security requirements to marketing strategies you should use when sending business e-mails. The contents of this E-mail Guide cater for both beginners as well as more experienced computer users.

The E-mail Guide’s target audience

The numerous e-mail tips in the guide are aimed at a wide readership, from hobbyists and novices to IT and e-mail marketing professionals. Owners of small and medium-sized companies can also benefit from articles that provide information on how to create business e-mails and build successful e-mail marketing campaigns. The e-mail guide takes into consideration that readers have different levels of IT knowledge; as well as introductory articles on FAQs (e.g. ‘How is an e-mail sent?’ or ‘What should an e-mail header contain?’) there are also more detailed and specific articles such as ‘E-mail encryption with PGP’ or ‘Creating individual newsletter templates’.

The E-mail Guide’s structure and topics

In IONOS’s Digital Guide, the E-mail Guide offers three different subcategories. Under ‘E-mail marketing’ you can read about marketing trends as well as tips on direct marketing via e-mail. The ‘E-mail security’ subcategory mainly deals with e-mail encryption and how to handle spam and phishing e-mails. Lastly, under ‘Technical matters’, you’ll find various articles about structure, operation and storage of e-mails and the corresponding software. In our guide, we provide detailed information on everything to do with e-mails, presented to you in a clear and understandable way.


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