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What makes a great newslet­ter subject line stand out?

A great newslet­ter subject line can make the dif­fer­ence between your email being opened or ignored. In this article, you’ll explore how creative and targeted subject lines can capture your readers’ attention, boost open rates, and drive con­ver­sions. Learn essential tips and best…

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Image: How can you create a digital signature for email?

How can you create a digital signature for email?

Phishing emails can appear con­vinc­ing and may even carry a valid digital signature. A valid signature alone does not establish that a message is trust­wor­thy. By digitally signing your emails, you help re­cip­i­ents check the signing key and detect changes to the signed content. How…

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Image: How to protect your email address on your website from spamal­phaspir­it.itShut­ter­stock

How to protect your email address on your website from spam

Spam robots, so-called har­vesters, con­sis­tent­ly search the internet for email addresses that can be used for unlawful ad­ver­tis­ing, phishing emails, and spreading viruses, worms, and Trojans. You’re rec­om­mend­ed to have your contact details on your website, but how do you stop them…

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Image: How to write a business email (15 samples for every occasion)Rawpixel.comShut­ter­stock

How to write a business email (15 samples for every occasion)

Business email examples can help fa­cil­i­tate com­mu­ni­ca­tion between customers and companies. Having a reper­toire of business email samples on hand ensures the quality of com­mu­ni­ca­tion remains high and you’re always one step ahead when it comes to customer contact. We’ve put…

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Image: The perfect out of office message: examples and helpful tipsMarkus MainkaShut­ter­stock

The perfect out of office message: examples and helpful tips

The out of office message is a crucial part of email com­mu­ni­ca­tion in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be rep­re­sent­ed by someone else in your absence. An out of office reply may be…

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Image: What is BCC and how does it work in emails?Chin­napongShut­ter­stock

What is BCC and how does it work in emails?

With the Bcc function, you can send emails to multiple re­cip­i­ents without revealing their email addresses. This protects the privacy of the re­cip­i­ents and prevents dis­tri­b­u­tion lists from being un­in­ten­tion­al­ly shared. In this guide, you’ll learn what Bcc means, how the Blind…

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How do you write business Christmas cards for customers the right way?

Christmas wishes to customers offer a valuable op­por­tu­ni­ty to express ap­pre­ci­a­tion, reflect on a suc­cess­ful year with gratitude, and convey con­fi­dence in the future. We outline what makes corporate Christmas cards effective, what to consider and avoid, and when the best time is…

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Image: How do you set up an out-of-office message in Thunderbird?sebraShut­ter­stock

How do you set up an out-of-office message in Thun­der­bird?

An out-of-office reply reliably informs your contacts about vacation times or other absences. Our guide shows you step by step how to set up an out-of-office message in Thun­der­bird and high­lights the key points to keep in mind. Ad­di­tion­al­ly, we explain how to activate…

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What makes B2B email marketing suc­cess­ful?

B2B email marketing is now much more than the tra­di­tion­al newslet­ter. With AI-driven per­son­al­iza­tion, automated workflows, and targeted seg­men­ta­tion, email marketing remains one of the most effective and powerful tools for customer ac­qui­si­tion, retention, and lead nurturing –…

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E-mail

IONOS E-mail Guide: every­thing need to know about e-mails

Most people couldn’t imagine a life without e-mails. Whether you use them to com­mu­ni­cate for business or personal reasons, e-mails have prac­ti­cal­ly replaced tra­di­tion­al letters. Over 200 billion e-mails are sent around the world each day and despite the rise in social media and instant messaging, they show no sign of slowing down. Our E-mail Guide forms part of the IONOS Digital Guide and is dedicated to the basic framework of the e-mail–from the technical security re­quire­ments to marketing strate­gies you should use when sending business e-mails. The contents of this E-mail Guide cater for both beginners as well as more ex­pe­ri­enced computer users.

The E-mail Guide’s target audience

The numerous e-mail tips in the guide are aimed at a wide read­er­ship, from hobbyists and novices to IT and e-mail marketing pro­fes­sion­als. Owners of small and medium-sized companies can also benefit from articles that provide in­for­ma­tion on how to create business e-mails and build suc­cess­ful e-mail marketing campaigns. The e-mail guide takes into con­sid­er­a­tion that readers have different levels of IT knowledge; as well as in­tro­duc­to­ry articles on FAQs (e.g. ‘How is an e-mail sent?’ or ‘What should an e-mail header contain?’) there are also more detailed and specific articles such as ‘E-mail en­cryp­tion with PGP’ or ‘Creating in­di­vid­ual newslet­ter templates’.

The E-mail Guide’s structure and topics

In IONOS’s Digital Guide, the E-mail Guide offers three different sub­cat­e­gories. Under ‘E-mail marketing’ you can read about marketing trends as well as tips on direct marketing via e-mail. The ‘E-mail security’ sub­cat­e­go­ry mainly deals with e-mail en­cryp­tion and how to handle spam and phishing e-mails. Lastly, under ‘Technical matters’, you’ll find various articles about structure, operation and storage of e-mails and the cor­re­spond­ing software. In our guide, we provide detailed in­for­ma­tion on every­thing to do with e-mails, presented to you in a clear and un­der­stand­able way.