Office 365 business packages
Microsoft 365 for Businesses: The MS Microsoft 365 suite - part two
  • Technical matters

Microsoft 365 is more than just the successor of Microsoft Office 2013. The Microsoft 365 plans and subscription that you choose should be carefully thought-out; for an overview, read the first part of our Office series. This second part examines the SME plans: Microsoft 365 Apps for business, Microsoft 365 Business Basic, and Microsoft 365 Apps for business Premium, to help small and medium-sized...

Microsoft 365 for Businesses: The MS Microsoft 365 suite - part two
Office 365 licensing model cost overview
Microsoft 365 pricing: Microsoft 365 – part three
  • Technical matters

Microsoft offers the popular cloud-based Office suite as a subscription. In addition to popular applications such as Word, Excel, PowerPoint, Publisher, Outlook, and Access, Microsoft 365 also includes online services, such as OneDrive cloud storage and SharePoint’s content management system. We provide you with an overview of the software’s main user plans for private users and business...

Microsoft 365 pricing: Microsoft 365 – part three
Buying Office 365 online
Buying Microsoft 365 online: Microsoft 365 – part one
  • Technical matters

Microsoft 365 is Microsoft’s way of offering its beloved productivity software in the cloud. Users can benefit from numerous functions that enable central data storage and collaborative editing of documents, presentations, spreadsheets, and more. When it comes to buying Microsoft 365, you’ll need a subscription – instead of a one-off payment like the traditional desktop installation of Office,...

Buying Microsoft 365 online: Microsoft 365 – part one
E-mail marketing software by comparison
Newsletter software: the best providers
  • E-mail marketing

The classic newsletter is often underrated as an online marketing tool. Virtually no other online channel lets you contact customers so specifically and individually. With the help of professional newsletter software, you can create and send automated personal newsletters. Modern tracking methods mean you can monitor whether your campaign is running as successfully as planned. The kind of software...

Newsletter software: the best providers
Newsletter KPIs: indicators in e-mail marketing
Click rate & opening rate – newsletter KPIs in e-mail marketing
  • E-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?

Click rate & opening rate – newsletter KPIs in e-mail marketing
E-mail marketing trends
Email marketing trends 2022: 10 ideas for the new year
  • E-mail marketing

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2022: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial intelligence. In our article on this year’s newsletter trends, we explain what you should look for in your future...

Email marketing trends 2022: 10 ideas for the new year
Newsletter analysis using e-mail tracking
Analyze and optimize e-mail newsletters with tracking
  • E-mail marketing

Analytics tools are widely used to collect statistics on website usage: with Google Analytics, Piwik, and other software, the users’ surfing behavior can be more easily understood. What’s less known is that newsletter tracking in e-mail marketing does a similar job regarding e-mail dispatch. This allows you to determine, for example, whether recipients have opened your newsletter and clicked on...

Analyze and optimize e-mail newsletters with tracking
Creating a personalized newsletter template
Creating and designing newsletter templates
  • E-mail marketing

Nowadays, our e-mail inboxes are overflowing with newsletters. In order to make sure your business stands out from the wave of mail that floods in every day, you need more than just sound content and competitive offers. A professional, visually stimulating e-mail newsletter complete with a unique, personalized design optimized for smartphones, tablets, and computer screens can ensure your company...

Creating and designing newsletter templates
More clicks with personalized newsletters
Personalized newsletters: get closer to your customers
  • E-mail marketing

Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard newsletters, because the recipient will quickly filter out anything that doesn’t immediately catch their attention. So the...

Personalized newsletters: get closer to your customers
Creating the perfect newsletter subject line
Newsletter subject line: how to make customers curious
  • E-mail marketing

E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions.

Newsletter subject line: how to make customers curious

E-mail

IONOS E-mail Guide: everything need to know about e-mails

Most people couldn’t imagine a life without e-mails. Whether you use them to communicate for business or personal reasons, e-mails have practically replaced traditional letters. Over 200 billion e-mails are sent around the world each day and despite the rise in social media and instant messaging, they show no sign of slowing down. Our E-mail Guide forms part of the IONOS Digital Guide and is dedicated to the basic framework of the e-mail–from the technical security requirements to marketing strategies you should use when sending business e-mails. The contents of this E-mail Guide cater for both beginners as well as more experienced computer users.

The E-mail Guide’s target audience

The numerous e-mail tips in the guide are aimed at a wide readership, from hobbyists and novices to IT and e-mail marketing professionals. Owners of small and medium-sized companies can also benefit from articles that provide information on how to create business e-mails and build successful e-mail marketing campaigns. The e-mail guide takes into consideration that readers have different levels of IT knowledge; as well as introductory articles on FAQs (e.g. ‘How is an e-mail sent?’ or ‘What should an e-mail header contain?’) there are also more detailed and specific articles such as ‘E-mail encryption with PGP’ or ‘Creating individual newsletter templates’.

The E-mail Guide’s structure and topics

In IONOS’s Digital Guide, the E-mail Guide offers three different subcategories. Under ‘E-mail marketing’ you can read about marketing trends as well as tips on direct marketing via e-mail. The ‘E-mail security’ subcategory mainly deals with e-mail encryption and how to handle spam and phishing e-mails. Lastly, under ‘Technical matters’, you’ll find various articles about structure, operation and storage of e-mails and the corresponding software. In our guide, we provide detailed information on everything to do with e-mails, presented to you in a clear and understandable way.