How to Write a Professional Email: Tips & best practicesRawpixel.comShutterstock

How to Write a Professional Email: Tips & best practices

  • E-mail marketing

Want to write a professional email but are afraid of putting your foot in it? In this article, we explain how to write an email when you’re at work. What do you need to bear in mind when addressing the recipient? What’s the best way to format it? And what should you write in the subject line? With our advice and helpful examples, you’ll be on the safe side when it comes to writing business emails.

How to Write a Professional Email: Tips & best practices
How to write a business email (15 samples for every occasion)Rawpixel.comShutterstock

How to write a business email (15 samples for every occasion)

  • E-mail marketing

Business email examples can help facilitate communication between customers and companies. Having a repertoire of business email samples on hand ensures the quality of communication remains high and you’re always one step ahead when it comes to customer contact. We’ve put together some templates for the most common business scenarios here.

How to write a business email (15 samples for every occasion)
Which are the best email marketing tools?

Which are the best email marketing tools?

  • E-mail marketing

The classic newsletter is often underrated as an online marketing tool. Virtually no other online channel lets you contact customers so specifically and individually. With the help of professional newsletter software, you can create and send automated personal newsletters. Modern tracking methods mean you can monitor whether your campaign is running as successfully as planned. The kind of software…

Which are the best email marketing tools?
E-mail etiquette rules every professional should followChinnapongShutterstock

E-mail etiquette rules every professional should follow

  • E-mail marketing

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered.

E-mail etiquette rules every professional should follow
How to create a personalized e-mail newsletter

How to create a personalized e-mail newsletter

  • E-mail marketing

Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard newsletters, because the recipient will quickly filter out anything that doesn’t immediately catch their attention. So the…

How to create a personalized e-mail newsletter
The ultimate guide to successful B2B e-mail marketingohenzeShutterstock

The ultimate guide to successful B2B e-mail marketing

  • E-mail marketing

Cost-effective and efficient, the classic newsletter is a fixed component of every marketing mix. In B2C settings, marketers swear by specific target group segmentation and countless tracking options. The opportunities of e-mail marketing are also apparent in the B2B field: with the help of traditional newsletters you can acquire new customers, keep existing customers, and put lead nurturing into…

The ultimate guide to successful B2B e-mail marketing
How to write the perfect e-mail subject line for newsletters

How to write the perfect e-mail subject line for newsletters

  • E-mail marketing

E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions.

How to write the perfect e-mail subject line for newsletters
How to create a successful e-mail campaignRawpixel.comShutterstock

How to create a successful e-mail campaign

  • E-mail marketing

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.

How to create a successful e-mail campaign
Click rate & opening rate – newsletter KPIs in e-mail marketing

Click rate & opening rate – newsletter KPIs in e-mail marketing

  • E-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?

Click rate & opening rate – newsletter KPIs in e-mail marketing
How to optimize your newsletters with e-mail tracking

How to optimize your newsletters with e-mail tracking

  • E-mail marketing

Analytics tools are widely used to collect statistics on website usage: with Google Analytics, Piwik, and other software, the users’ surfing behavior can be more easily understood. What’s less known is that newsletter tracking in e-mail marketing does a similar job regarding e-mail dispatch. This allows you to determine, for example, whether recipients have opened your newsletter and clicked on…

How to optimize your newsletters with e-mail tracking
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