E-mail marketing software by comparison
Newsletter software: the best providers
  • E-mail marketing

The classic newsletter is often underrated as an online marketing tool. Virtually no other online channel lets you contact customers so specifically and individually. With the help of professional newsletter software, you can create and send automated personal newsletters. Modern tracking methods mean you can monitor whether your campaign is running as successfully as planned. The kind of software...

Newsletter software: the best providers
Newsletter KPIs: indicators in e-mail marketing
Click rate & opening rate – newsletter KPIs in e-mail marketing
  • E-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?

Click rate & opening rate – newsletter KPIs in e-mail marketing
E-mail marketing trends
Email marketing trends 2022: 10 ideas for the new year
  • E-mail marketing

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2022: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial intelligence. In our article on this year’s newsletter trends, we explain what you should look for in your future...

Email marketing trends 2022: 10 ideas for the new year
Newsletter analysis using e-mail tracking
Analyze and optimize e-mail newsletters with tracking
  • E-mail marketing

Analytics tools are widely used to collect statistics on website usage: with Google Analytics, Piwik, and other software, the users’ surfing behavior can be more easily understood. What’s less known is that newsletter tracking in e-mail marketing does a similar job regarding e-mail dispatch. This allows you to determine, for example, whether recipients have opened your newsletter and clicked on...

Analyze and optimize e-mail newsletters with tracking
Creating a personalized newsletter template
Creating and designing newsletter templates
  • E-mail marketing

Nowadays, our e-mail inboxes are overflowing with newsletters. In order to make sure your business stands out from the wave of mail that floods in every day, you need more than just sound content and competitive offers. A professional, visually stimulating e-mail newsletter complete with a unique, personalized design optimized for smartphones, tablets, and computer screens can ensure your company...

Creating and designing newsletter templates
More clicks with personalized newsletters
Personalized newsletters: get closer to your customers
  • E-mail marketing

Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard newsletters, because the recipient will quickly filter out anything that doesn’t immediately catch their attention. So the...

Personalized newsletters: get closer to your customers
Creating the perfect newsletter subject line
Newsletter subject line: how to make customers curious
  • E-mail marketing

E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions.

Newsletter subject line: how to make customers curious
Successful customer retention with newsletter marketing
E-mail marketing: finding success with professional newsletters
  • E-mail marketing

E-Mail marketing provides a direct and personalized way of delivering the recipient the information that they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or business partners. The challenge lies in defining the exact target group and offering them interesting and highly...

E-mail marketing: finding success with professional newsletters
Creating a newsletter: good content ensures success
Creating a newsletter – it all depends on the content
  • E-mail marketing

Many businesses use newsletter marketing as an important means for reaching their customers. A newsletter should offer value to the reader and not just be used as a cheap way of advertising. Stylish templates are appealing, but without relevant concepts and high-quality content a reader will quickly unsubscribe. Win them over with exciting content.

Creating a newsletter – it all depends on the content
Find email address
How to find the correct email address
  • E-mail marketing

A successful outreach campaign depends on your emails actually reaching your intended contacts. That’s when it becomes all the more important that you find the correct email address of your recipients. Read on to explore how you can find an email address, the tools that are available to this end, and what tricks you can use to search for an email address quickly.

How to find the correct email address