Integrating MailChimp into Wordpress: easily explained
How to use Mailchimp in WordPress - A beginner´s guide
  • E-mail marketing

MailChimp and WordPress can be combined effectively. With the help of a plugin, you can integrate the registration form for newsletter campaigns directly on your WordPress website – no programming needed. We explain, step-by-step, how to connect MailChimp and WordPress and how to create a registration form.

How to use Mailchimp in WordPress - A beginner´s guide
E-mail marketing trends
Email marketing trends 2023: 9 ideas for the new year
  • E-mail marketing

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2023. There are even more automation possibilities, new design options and stricter data protection. In our article on this year’s newsletter email trends, we explain what you should look for in your future strategies and how you can enhance your email...

Email marketing trends 2023: 9 ideas for the new year
Creating a newsletter: good content ensures success
How to create a newsletter with well-structured content
  • E-mail marketing

Many businesses use newsletter marketing as an important means for reaching their customers. A newsletter should offer value to the reader and not just be used as a cheap way of advertising. Stylish templates are appealing, but without relevant concepts and high-quality content a reader will quickly unsubscribe. Win them over with exciting content.

How to create a newsletter with well-structured content
Creating a customized newsletter template
How to design a personalized newsletter template
  • E-mail marketing

Nowadays, our e-mail inboxes are overflowing with newsletters. In order to make sure your business stands out from the wave of mail that floods in every day, you need more than just sound content and competitive offers. A professional, visually stimulating e-mail newsletter complete with a unique, personalized design optimized for smartphones, tablets, and computer screens can ensure your company...

How to design a personalized newsletter template
E-mail marketing software by comparison
The best e-mail newsletter software compared
  • E-mail marketing

The classic newsletter is often underrated as an online marketing tool. Virtually no other online channel lets you contact customers so specifically and individually. With the help of professional newsletter software, you can create and send automated personal newsletters. Modern tracking methods mean you can monitor whether your campaign is running as successfully as planned. The kind of software...

The best e-mail newsletter software compared
Business Christmas cards
The best Christmas card messages for clients & businesses
  • E-mail marketing

Christmas cards for clients are a good opportunity to communicate your appreciation, look back on a successful year of working together, and show your optimism for future work. We’ll explain what successful corporate Christmas cards for clients look like, what to consider and what to avoid, and when is the right time to send them.

The best Christmas card messages for clients & businesses
Find email address
How to find the correct email address
  • E-mail marketing

A successful outreach campaign depends on your emails actually reaching your intended contacts. That’s when it becomes all the more important that you find the correct email address of your recipients. Read on to explore how you can find an email address, the tools that are available to this end, and what tricks you can use to search for an email address quickly.

How to find the correct email address
Goodbye email to coworkers
Goodbye email to coworkers and clients: Templates and tips
  • E-mail marketing

With your goodbye email to coworkers and customers, you can demonstrate professionalism, show your sense of humor, and leave a good impression. Read our tips on choosing the appropriate tone, recipients, and timing for your message, and learn what you should and shouldn’t say in a goodbye email. Use our sample emails for inspiration when it’s time to you write your own farewell email to coworkers....

Goodbye email to coworkers and clients: Templates and tips
Successful B2B e-mail marketing
The ultimate guide to successful B2B e-mail marketing
  • E-mail marketing

Cost-effective and efficient, the classic newsletter is a fixed component of every marketing mix. In B2C settings, marketers swear by specific target group segmentation and countless tracking options. The opportunities of e-mail marketing are also apparent in the B2B field: with the help of traditional newsletters you can acquire new customers, keep existing customers, and put lead nurturing into...

The ultimate guide to successful B2B e-mail marketing
Finding the best time to send newsletters
The best time to send e-mail newsletters
  • E-mail marketing

When do you read your e-mails? In the morning over a coffee, on the train en route to work, or even stretched out on the sofa in the evening? The question sounds odd – but it’s one that plagues marketers for hours when choosing a delivery strategy for newsletters. The send time and frequency of newsletters are closely connected to the open and click rate – and so play a key role in the success of...

The best time to send e-mail newsletters