How to optimize professional e-mail signatures

Professional e-mail signatures

A professional e-mail signature is a standard part of business communication. Private users can also stand to gain from these e-mail additions. But what exactly does a good e-mail signature contain? And which information should your company include when sending messages to customers or business partners?

Is there a future for e-mail communication?

E-mail is dead, long live e-mail!

The first ever e-mail was sent by the American, Ray Tomlinson, in October 1971. Fast-forward several decades and e-mail has developed into one of the most used internet services in the world, but are its days numbered? Will instant messengers and social media render e-mail useless for the digital generation? Current figures provide information, as well as a glimpse into the future of e-mail.

Business e-mail format – do it right!

Write the perfect e-mail: tips for business mails

Do you want to write a professional mail but are not sure of the business e-mail format? Are you worried about making embarrassing mistakes? First, you must learn how to format a professional e-mail, to ensure that your message is received well. What should the greeting be? What is the perfect e-mail structure? How can you avoid that the subject line leads to your e-mail being disregarded? Here...

E-mail marketing trends

E-Mail marketing trends 2019: ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2019: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial intelligence. In our article on this year’s newsletter trends, we explain what you should look for in your future strategies and...

E-mail etiquette: rules for the perfect e-mail

E-mail etiquette: tips for good internet communication

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered.

Integrating MailChimp into Wordpress: easily explained

Using MailChimp in WordPress: how it works

MailChimp and WordPress can be combined effectively. With the help of a plugin, you can integrate the registration form for newsletter campaigns directly on your WordPress website – no programming needed. We explain, step-by-step, how to connect MailChimp and WordPress and how to create a registration form.

Successful e-mail campaigns: how to reach your customers

Successful e-mail campaigns

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.

Creating the perfect newsletter subject line

Newsletter subject line: how to make customers curious

E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions.

Newsletter KPIs: indicators in e-mail marketing

Click rate & opening rate – newsletter KPIs in e-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?

Newsletter analysis using e-mail tracking

Analyze and optimize e-mail newsletters with tracking

Analytics tools are widely used to collect statistics on website usage: with Google Analytics, Piwik, and other software, the users’ surfing behavior can be more easily understood. What’s less known is that newsletter tracking in e-mail marketing does a similar job regarding e-mail dispatch. This allows you to determine, for example, whether recipients have opened your newsletter and clicked on...


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