NFTART

NFT art: a new way to trade artworks

Non-fungible tokens (NFT) are a way of trading art in the digital space. The NFT Art Finance platform, launched in 2021, takes this one step further. It offers artists the option to generate special NFT art tokens and investors a chance to trade these tokens like currency. Read on to find out how the generation and trading of NFT art works.

Tumblr alternatives

The best Tumblr alternatives

With around 800 million users, Tumblr is one of the most popular, free blogging platforms. Nevertheless, it’s worth taking a look at the diverse Tumblr alternatives. Other platforms offer exciting features and thematic focus areas such as shop elements, a homepage feature or the publication of high-value blog posts using a consistent design. A Tumblr alternative may just be the right choice for...

Marketing Mix - An Overview of 4P Marketing

A marketing mix: the right strategies for success

To best position your products on the market, you need a good marketing strategy. The term ‘marketing mix’ includes all actions taken to market your product. This article will explain this term in detail and introduce available marketing instruments.

How programmatic buying works

What is programmatic buying?

Online marketing is becoming faster, more precise, and more efficient; this development is especially visible in traditional online advertising mediums, like banners and ads. By enlisting the help of programmatic buying (PB), marketers are able to harness the power of algorithms and mathematics for their campaigns. This allows advertising inventory to be automatically purchased and displayed to...

WooCommerce Google Product Feed

WooCommerce Google Product Feed: How to create it

Google Shopping is a worthwhile option for getting excellent SEO placement for your WooCommerce store’s range. Potential customers may come across your products and your site more often with this method. We’ll explain how to generate a WooCommerce Google Product Feed step by step, what benefits it can offer, and which plugins are available.

Multichannel marketing

Everything you need to know about multichannel marketing

Multichannel, crosschannel, omnichannel – there are many terms for the multi-track form of marketing, but they all mean the same thing to a limited extent. This is why the first concept can be described as the evolutionary precursor of the other two. The “multi” in “multichannel strategy” doesn’t include all channels like omnichannel marketing does. These are not necessarily linked, as is the case...

Tips for successful online store marketing

Successful e-commerce business: 8 tips for online store marketing

You may think that the business model and the product range on offer are the most important success factors for an online store. But what’s the point of an exciting range of products if no potential customers can find their way to the store? Success comes with proper online store marketing methods. Only with the correct strategy and a clever marketing mix comprising of SEO, SEA, social...

Binance Smart Chain

What is Binance Smart Chain?

With low transaction costs and fast processing, Binance Smart Chain has been able to capitalize on Ethereum’s problems and win over developers and users. Here’s how BSC works, what advantages and disadvantages it offers compared to Ethereum, and whether a change at the top of the most popular blockchain networks is imminent.

Bitcoin: all you need to know about the digital payment network

Bitcoin –what you should know about the digital currency

When it comes to the peer-to-peer network Bitcoin, published in 2009, opinions are divided. On one side of the argument are those who see the enormous potential of a decentralized payment system, run not by a single authority, but administered and controlled by all users. On the other side are those who use every opportunity to point out the instability of the open source project’s exchange rate...

Live streaming shopping

Live streaming shopping: the future of e-commerce?

Live stream shopping has been a popular e-commerce trend in China for years. Influencers and other brand ambassadors promote products live online and answer questions. Viewers can then buy the product directly through the stream. Keep reading to discover how popular this trend is, how it works exactly, and what live stream shopping software is available.


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