Making money on Instagram
How to make money on Instagram
  • Social media

Alongside Instagram ads, sponsored posts from Instagram users are part of everyday life on the social media platform. There’s a good reason for this! Making money on Instagram is not only relatively easy, but also worthwhile — provided you have a strategy and the right equipment, that is. Here, we’ll show you how to make money on Instagram.

How to make money on Instagram
Reinstall WhatsApp
How to reinstall WhatsApp without losing data
  • Social media

Sometimes you have to reinstall WhatsApp as a last resort when replacing a device or experiencing problems with the popular messaging app. If you want to reinstall WhatsApp without losing data, you should use a local backup or a cloud backup. You can learn how to uninstall and reinstall WhatsApp on Android and iOS here.

How to reinstall WhatsApp without losing data
Turing Test
What is the Turing Test? Definition and function explained
  • Web analytics

For years, attempts to define artificial intelligence have presented scientists with difficult questions. When is machine intelligence truly human-like? When can we speak about consciousness in the context of machines? An early attempt to provably define artificial intelligence is Alan Turing’s “Turing Test”. Learn everything about the test process and its function here.

What is the Turing Test? Definition and function explained
What is AdTech?
What is AdTech? Advertising technology in a nutshell
  • Web analytics

AdTech refers to strategies, analytics, and software that companies can use to design, evaluate and organize their online advertising campaigns. Advertising technology encompasses such broad fields as target group management, personalized ads, placement targeting and search engine marketing. When used correctly, AdTech can help you realize successful advertising campaigns.

What is AdTech? Advertising technology in a nutshell
The most important Google updates at a glance
From Panda to Penguin: the main Google updates at a glance
  • Search engine marketing

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

From Panda to Penguin: the main Google updates at a glance
What is MarTech?
What is MarTech?
  • Web analytics

MarTech is an essential part of digital marketing today, at least if you want to implement an efficient marketing strategy and set yourself apart from the competition. MarTech stands for marketing technology and refers to a set of tools used to optimize and automate marketing processes. Keep reading to find out more about what MarTech is, what MarTech tools are out there, what a MarTech stack is...

What is MarTech?
Marketing automation: first steps and campaign details
Marketing automation
  • Online sales

Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.

Marketing automation
Retargeting ads: running more campaigns
Website retargeting: hot on the user’s heels
  • Search engine marketing

The biggest challenge facing the e-commerce industry today: turning users who’ve found their way to websites via solid SEO work or ads into paying customers. A number one spot in Google’s search results or the highest click rate with an AdWords campaign means nothing if these don’t lead to conversions. Through retargeting, you can fight against scatter losses by addressing customers who’ve shown...

Website retargeting: hot on the user’s heels
How to change a WhatsApp profile picture
WhatsApp: How to change your profile picture step by step
  • Social media

There are two possible ways to change your WhatsApp profile picture from within the app itself: You can either select an image from your phone’s gallery or you can directly take a new photo with your camera and apply that as the profile picture. We will explain how to change your WhatsApp profile picture in just a few simple steps.

WhatsApp: How to change your profile picture step by step
How to make a Reel on Instagram
How to make a Reel on Instagram step by step
  • Social media

With Instagram Reels, it’s possible to create short videos with high entertainment value. Reels can be used for advertising, information, or just for pure fun. We explain how to make a Reel on Instagram, which various tools Instagram offers, how you can make your video successful and lots more in this handy how-to guide.

How to make a Reel on Instagram step by step

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.