SEO articles: 11 tips for better content
What distinguishes good SEO texts from average website content and how do you actually write SEO articles for your website? We provide 11 tips on topics such as keyword optimization, duplicate content, and internal links to show you how to customize your site content and optimize…
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What is a canonical tag? An explanation
When certain website content is used multiple times, it’s not always due to carelessness, but could actually be intentional. International websites or online stores, for example, display lots of similar content. To ensure that search engines don’t classify this as duplicate…
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What are the most important SEO terms? An overview
Search engine optimization is an important component for a successful website, because without SEO your site is less likely to be displayed by Google and other search engines. However, the many SEO terms can be confusing, especially at the beginning. We’ve put together an SEO…
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What is hreflang? The HTML attribute for multilingual websites
To offer a website in several languages is a challenge in every respect. As well as translating the content and preparing it, other aspects such as networking and optimizing the different versions for search engines need to be taken into account. To ensure that your efforts are…
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What does RTFM mean and how is it used?
Online forums, chats, and games often use abbreviations for communication. Some express feelings like happiness or sadness, while others may be confusing without context. Then there are terms like RTFM which newcomers frequently encounter on forums and in games. In this article,…
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How to delete and hide empty rows in Google Sheets
When you remove information from a spreadsheet, you’re often left with numerous empty rows in your document. Here we explain how to delete and hide empty rows in Google Sheets. This article also takes a look at how to remove data from rows or what to do if only want to remove one…
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What are the best SEO tools? 11 tools compared
When you want to run a successful web business there’s no way of getting around Google and search engine optimization or SEO for short. Once a secret marketing practice, there are now plenty of useful SEO tools available to guide beginners in finding and adding keywords and…
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How to zoom out on TikTok profile pictures
TikTok profile pictures are displayed in a small round circle. If you want to learn more about the person behind a profile, one way to do so is by viewing their profile picture in its original size. With a small trick on your PC, you can even zoom in and out on TikTok profile…
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How to format dates in Google Sheets
In Google Sheets, there are helpful functions for formatting dates, so you don’t have to enter them manually for each row. The spreadsheet program also lets you customize the input format to suit your needs. We’ll explain how to insert dates in Google Sheets and how to sort by…
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How to make an Excel file read-only
Find out how to make an Excel file read-only. We’ll show you how to save an Excel file so that modifications can only be made with a password. We’ll also reveal what you need to know when opening a read-only Excel spreadsheet. In just a few simple steps, you can ensure that…
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Online marketing
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.