Clubhouse app

Clubhouse app: what’s behind the hype?

 

Clubhouse has caught the attention of users through its new approach. Instead of writing to each other, users talk to one another – at the same time and at eye level. Discussions and lectures run exclusively through audio. There’s no video or texting. So you can listen to other...

 

What is a call to action (CTA)?

CTAs: Turning clicks into customers

 

Optimizing your CTAs is the key to boosting your profits by turning more of your website visitors into customers! CTAs do not only improve your customer experience, but they can also help boost your SEO rankings. Find out more in this article.

 

Digitalization for local businesses

Why digitalization is so important for local businesses

 

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalization itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits...

 

Google Sheets importXML

Google Sheets: Using the importXML function for web scraping

Google Sheets has different functions that let you read structured data from websites directly in the spreadsheet. One of these is importXML(). This function in Google Sheets lets you create easy-to-read lists of links, extract text from websites, and import whole web tables into your spreadsheet with just one formula. In this article, you’ll find out exactly how it works.

How to set up a Zoom meeting

How to set up a Zoom meeting: creating your own Zoom meeting

Virtual meetings with the video conferencing tool Zoom are an excellent option when it comes to staying in touch with others despite working from home or separate company locations. Private conversations using your camera and microphone can also be quickly set up using the software. In this article, we’ll show you how to set up a Zoom meeting – spontaneously or scheduled for a desired date.

The best TV boxes

TV boxes in comparison: streaming at the touch of a button

A TV box or streaming stick is the perfect alternative for anyone who wants to stream movies and series from online providers as well as standard TV channels – without sacrificing the enjoyment of a large screen. TV boxes provide all streaming services and TV channels in one device. But which TV box is best for your needs? We compare the best TV boxes available in 2021.

What is Google Meet?

What is Google Meet?

Google Meet is a video conferencing service that you can use directly from your browser without special software. The service is now free with minor limitations, making it very popular. One especially practical feature: Google Calendar facilitates scheduling by attaching a Google Meet link directly to meeting appointments. In this guide, we’ll present many other key features of Google Meet.

What does lol mean?

What does lol mean? Internet abbreviations and acronyms

What does lol mean? Anyone who regularly spends time online has surely encountered the expression before. The Internet is home to numerous expressions that might appear cryptic to the uninitiated. Luckily, it’s pretty easy to catch on quickly. Keep reading to find out what lol stands for, how to use it, and what other online abbreviations you should be aware of.

YouTube alternatives: an overview of the best portals

The 8 best YouTube alternatives at a glance

YouTube has revolutionized the internet: since it was founded, it has been inundated with video content and more than a billion users have been recorded. No other alternative has come close to this impressive number. But what are the other alternatives to YouTube and what do they have to offer? Here are the eight best YouTube alternatives at a glance.

Best Video editing programs

The 7 best video editing programs of 2021: beginner, advanced, and professional

Thanks to video editing programs, professionals aren’t the only ones capable of creating amazing films. The best video editing programs of 2021 are equally suited to amateurs and professionals. With the right video editing software, you can get the most out of your material. We will show you the 7 best video editing programs, explain what beginners need to keep in mind in the virtual editing room...

What is Google Hangouts?

What is Google Hangouts?

What is Google Hangouts and what features does it offer? Read more about this Google service to find out how you can use Google Hangouts for free video calls, voice calls, and messaging. Learn about the system requirements for Google Hangouts and find out how you can use Google Hangouts with Google Meet and Google Chat.

Click and Collect

What is Click & Collect and how do you get started with it?

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery, allowing customers to pick up the goods they ordered online. In this article, we’ll discuss its advantages and how you...

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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