With Microsoft Word, you can easily have text read out loud to you. This can help you to check a text for potential improvements, if for example you want your text to flow nicely when you read it aloud later. It can also help if you want to use a Word document accessibly. We’ll show you step by step how to listen to a Word document and - if necessary - change the output language.
Web 3.0 is just beginning. Thus far, the world wide web has primarily been used to link information and create a growing knowledge network. In order to answer user search queries more accurately, the semantic web teaches machines to process not only information, but also meaning. Find out how web semantics work.
Just a few years ago, the prospect of paying for goods and services online was unimaginable. But in many industries today internet shopping has overtaken high street retail. As a result, online payment services like PayPal have become very popular, with many customers considering them a decisive factor when shopping online. So how do these payment gateways actually function? We’ll explain this...
If you run a web store, you’ll want users not only to browse your pages but to buy your products too. Getting a visitor to convert is your main focus. Quality content and strong references for your data security can strengthen users’ trust in your products. Trust seals can therefore help to clear any doubts users may have about the legitimacy of your web store.
The world of mobile commerce revolves around the concept of usability. This means ensuring that mobile sites are simple and intuitive in order to give tablet and smartphone users the best possible user experience. As m-commerce revenue continues to grow, web store operators who fail to notice the trend and optimize their site accordingly can lose out on many potential customers, and therefore, a...
Know what your customers need before they do: up selling offers customers added value and helps retailers to boost sales. The art of this sales strategy lies in convincingly conveying the added value without appearing pushy. Read on to find out how up selling works, how you can uncover its full potential, and what its challenges are.
The internet has long been home to all kinds of subcultures. When communicating online, many internet users use leetspeak as a code that is only understood by those initiated. In leetspeak, letters are replaced by numbers and special characters. Here, we explain how leetspeak originated, what leet has to do with online jargon, and what “1337” means.
PPTX files are presentation projects created with PowerPoint. The format lets you implement and display animations, videos, Excel spreadsheets and elaborate designs. But what is a .pptx file extension and what distinguishes it from a PPT file? And how can you open and save PPTX files?
If you mainly work with Word, you might be flummoxed by an ODT file. It is possible to open one even without LibreOffice or OpenOffice. Files with ODT extension are text files of the OpenDocument Format (ODF) and thanks to ISO standardization, are compatible with desktop applications like Word or online applications like Google Docs. Learn how to open and edit a file in ODT format here.
It’s easy to forward and share contracts, applications, or other documents in PDF format. But what happens when you need to sign on a PDF? The Acrobat Reader from Adobe makes it easy to sign PDF files quickly and for free. Read on to find out how to add your signature in a PDF with our step-by-step guide.
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.