How to zoom out on TikTok profile pictures

How to zoom out on TikTok profile pictures

TikTok profile pictures are displayed in a small round circle. If you want to learn more about the person behind a profile, one way to do so is by viewing their profile picture in its original size. With a small trick on your PC, you can even zoom in and out on TikTok profile…

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How to format dates in Google SheetsG-Stock StudioShutterstock

How to format dates in Google Sheets

In Google Sheets, there are helpful functions for formatting dates, so you don’t have to enter them manually for each row. The spreadsheet program also lets you customize the input format to suit your needs. We’ll explain how to insert dates in Google Sheets and how to sort by…

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How to make an Excel file read-only

How to make an Excel file read-only

Find out how to make an Excel file read-only. We’ll show you how to save an Excel file so that modifications can only be made with a password. We’ll also reveal what you need to know when opening a read-only Excel spreadsheet. In just a few simple steps, you can ensure that…

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What are Excel functions? An overview of the best functions in Excel

What are Excel functions? An overview of the best functions in Excel

There are many different functions in Excel, and they can be used for a wide range of tasks. With these predefined calculations, you can increase the efficiency and ease of your workflows. In this article, we provide an overview of the best Excel functions, what their syntax is…

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How to remove read-only from Excel

How to remove read-only from Excel

There are various ways to disable read-only in Excel. Our dedicated article explains how you can open and edit a write-protected Excel document, how you can turn off read-only in an Excel workbook or spreadsheet and how you can continue editing an Excel document marked as final —…

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How to remove a password from an Excel filePerspective JetaShutterstock

How to remove a password from an Excel file

Encrypted files or individual worksheets can usually be unprotected by removing the password. While removing a password from an Excel file doesn’t take long, things can quickly take a turn for the worst if you can’t remember your password. This article reveals tips and tricks on…

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How to use the percentage formula in ExcelRobert KneschkeShutterstock

How to use the percentage formula in Excel

Want to know how to calculate percentages in Excel? With the most important formulas for calculating percentages in Excel, the process is a cinch. In this article, you’ll learn how to calculate percentages of totals and growth rates, and how to figure out proportions and totals…

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How to change language settings in Word

How to change language settings in Word

How do you change the language in Microsoft Word? You can set different languages for the user interface and the spell check in Microsoft Word regardless of the language you have for your Windows operating system. This is especially useful when working with documents in other…

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How to track changes in ExcelChinnapongShutterstock

How to track changes in Excel

Imagine you’re preparing an Excel spreadsheet that several colleagues will be collaborating on at the same time. You can monitor the changes made to the spreadsheet by tracking changes in Excel. This way, you’ll be able to keep an overview of who wrote or changed what. In this…

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What is the Excel “not equal to” operator and how to use it

What is the Excel “not equal to” operator and how to use it

Excel is the perfect tool for evaluating large sets of data in tables and precisely defining conditions. Excel’s logical operators are particularly useful for carrying out such evaluations. In this article, you’ll learn how the Excel “not equal to” sign works and how it can be…

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Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 

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