Facebook account hacked: How to get your account back
Increasing cybercrime is making itself felt on social networks. Social media sites such as Facebook are integrated into everyday private and professional life and offer an ideal target for attack due to the large amount of personal data. Here’s what to do if your Facebook account has been hacked and your password was changed.Facebook account hacked: How to get your account back
How to conduct a competition analysis
Companies that regularly analyze the competition are better prepared for changes in the market. They can also better assess their own market position and that of their competitors, ensuring long-term competitiveness. Keep on reading to find out how to conduct a competition analysis and what’s important to focus on when conducting one.How to conduct a competition analysis
Why is word-of-mouth marketing important?
Exchanging information about products and services with other people plays an important role in how purchasing decisions are made. With social media and the constant flow of advertisement all around us, credibility has become an essential part of selling products. That’s why in today’s world, brands rely on word-of-mouth marketing more than ever.Why is word-of-mouth marketing important?
How to use podcast advertising effectively
Podcasts are a type of audio medium that are becoming ever more popular. Many companies are already placing podcast ads to fin potential clients. We will show you why you should place podcast ads, what possibilities you have with them and much more. Read on to find out more.How to use podcast advertising effectively
Online marketing basics: affiliate marketing
Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industry: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who calculate…Online marketing basics: affiliate marketing
How to create an Instagram Story
Instagram Stories automatically disappear after 24 hours, making them perfect for sharing announcements, advertisements, and other time-sensitive content with your followers. By regularly creating Instagram Stories with interesting content, you can increase your followers and grow your business. Keep reading to find out how to create an Instagram Story.How to create an Instagram Story
How to set up an Instagram store with Instagram Shopping
Instagram Shopping is a feature of the popular imaging app that lets you sell products and collections directly from within the app. To do this, simply add product names, prices, and corresponding store links to your photos and turn Instagram into your personal point-of-sale. We explain how to set up an Instagram store and what to look for when getting started.How to set up an Instagram store with Instagram Shopping
How to recognize catfishing
A person who conceals their true identity by using fake profiles online is known as a “catfish”. While catfishing can be a harmless attempt to remain anonymous on dating platforms or social media, it can also be malicious. Catfishing often involves deceiving people through fake online identities, and it can lead to sensitive data being stolen.How to recognize catfishing
Advertising on Instagram
When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve…Advertising on Instagram
How to get Instagram followers – our top tips
Facebook’s subsidiary Instagram is growing in interest for companies. Considering it now has over 500 million registered users worldwide, it’s not hard to see why. Instagram gives the general public a unique look into the lives of their favorite celebrities: you too can offer users a chance to get closer to your business, by uploading original photos, graphics, and video clips. So how do you get…How to get Instagram followers – our top tips
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.