Want to change your Zoom name, but you don’t know how? If you take part in lots of different video conferences, you might like to use a different name for each one. For video chats with friends or relatives, a nickname or first name is sufficient. For official meetings, however, using your full name looks more professional. We’ll show you how to change your name on Zoom.
Microsoft Word makes it easy to create smart text documents with its diverse template styles. This includes pre-formatted table of contents templates. With our illustrated, step-by-step guide, we’ll show you how to find the templates and how to customize the design.
Whether you make unique arts and crafts, jewelry or sew your own clothes – it’s easy to share your products with the world. There are several simple and affordable options for selling your crafts online. Keep reading to find out more about selling on online marketplaces, setting up your own website, and using social media to your advantage.
When there’s no sound on Zoom, the first thing you do - especially in professional situations - is panic. But you don’t have to despair. Audio problems can be quickly fixed on desktops, smartphones, and tablets. Follow our step-by-step guide to make yourself heard again in the popular video chat.
Numerous companies and nonprofit organizations offer web search services beyond the Google algorithm. The competition is usually stuck with an outsider status when it comes to their alternatives to Google but they also present interesting approaches and innovative business models that don’t necessarily rely on the advertising industry. The trend toward anonymous web searches is also starting to...
Strong Customer Authentication is part of the European Union’s second Payment Services Directive (PSD2). Its main requirement is that merchants implement two-factor authentication. How will the new SCA regulations change online payments and what do they mean for your US-based business? Keep reading to find out.
Want to see all participants on Zoom because multiple users are in a video conference? With the Zoom gallery view, you can quickly get an overview and see all participants even in large Zoom meetings. More precisely, up to 49 participants at once. Learn how it works and the differences between the desktop and mobile app here.
There are many reasons to change your Zoom background. You might want to change your background to keep your surroundings more private, or to make your office seem a little snazzier! The popular video conferencing software Zoom offers many ways to customize your Zoom background. We’ll explain how to do it.
Google has more or less shaped the way that we search for things online. The undisputed market leader among search engines has consistently found new features and functions to simplify and speed up the methods we use to find web pages and information on the internet. Since the foundation of the Google search back in 1998, Larry Page and Sergey Brin’s internet giant has consistently kept things...
Google is the most popular search machine in the Western world and handles billions of search requests daily. What few users know, however, is that Google has a number of specialized commands to help searchers find what they’re looking for as quickly as possible. These operators are entered into the search bar along with keywords or search terms. Website operators can also gain valuable...
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.