Finding the perfect system for your online shop isn’t easy: every individual project brings with it its own, often complex, demands and requirements. The first step should always be to conduct a comprehensive analysis of the starting conditions and technical requirements, as well as defining the mid-term and long-term goals, in terms of turnover, costs, competition, number of products, scalability, and unique selling point (USP).
It’s worthwhile to create a concrete conceptual business plan, as this will make your analysis much easier. Once your analysis is complete, you’ll find the list of possible e-commerce solutions is smaller and clearer. You should now carefully compare the features of the various possible systems available that suit your needs, to find one that you can really get the best out of.
To ensure that your online store profits from good content marketing, you either need a system that already offers suitable content management features, or a specialized CMS that’s well suited to the needs of your shop. As a general rule, the more complex a system becomes, the more important it is to balance effort and performance.