There’s much more to display advertising than just your good-old-fashioned banner ad. In addition to methods like banners and buttons, graphical elements, like text, image, or video content can also be used. There’s a difference between display ads and mobile ads, with the latter format being used for mobile devices. Here’s an overview of some typical advertising forms used in display marketing:
- Banner: the sizes of banner ads can vary, and they can feature static, animated, or interactive designs. An overview of different types of banner ads can be found here.
- Pop-up: advertising screens that ‘pop up’ when a user carries out a specific action, like scrolling over a certain word. This method relies on JavaScript.
- Pop under: works the same way pop up ads do, but appears after a website has been closed.
- Layer ads: unlike pop ups, which open a separate window, layer ads cover a site’s entire content.
- Content ads: these are banner ads that are embedded directly into the content of a page.
But this is only a small sample of the different types of display ads, as display marketing offers an extensive arsenal of different formats that vary from one another in more ways than just an ad’s form, size, and position. Depending on which advertising strategies a company pursues, interactive advertising, storytelling marketing, or cross-media marketing can also play significant roles.