Some social-savvy target groups aged 18 to 29 years can only be reached on social media channels such as Instagram, YouTube, and Pinterest. That’s why for some brands, successful sales depend on having a presence on these networks and apps. Websites and online stores are important for the final transaction, but an increasing number of online store visitors find these via social media channels and not necessarily via Google searches.
Selling on Instagram is as much about exclusivity as it is about direct contact with the customer. Therefore, it’s recommended to use individualized content on the app and not share the same images on Instagram that you’re posting to Facebook. In other words, it’s worth optimizing your Instagram marketing strategy. Some Instagram Ads are viewable two years after they were first published because they generated such great results.
Customers are easy to approach when using images because over 90% of the information that reaches our brains is visual. Adding movement and sound can generate an even longer-lasting impression. That’s why videos tend to outperform images and images outperform text. When selling on Instagram, brands can harness these facts. Remember that text plays a minor role on the app.
To live up to the high image standards on Instagram, it’s worth working with professional photographers and video producers, particularly during the early stages of channel development or a marketing campaign. Later on, once a business has generated enough Instagram know-how, they can self-produce Stories, images, and videos.