A 2015 study by Imperva Inc. found that almost half of surfing online was done by bots (48.5%). 29% of those were “bad” bots, but 51.5% was done by actual humans. This should give some credence to the issue of making sure that your website is human-friendly.
You, yourself, know what makes you scan, skim, or click away. Sometimes, in the moment, you may not be completely aware of what is putting you off about the site in question, but your brain is picking up information one nanosecond at a time that either turns it on or off. This has a fancy term: it’s called neuroaesthetics. Based on neuroscience, neuroaesthetics is the drive behind “neuromarketing” tactics.
According to Darren Bridger in his latest book “Neuro Design", it’s the next evolution in site design. Using these techniques, you will be providing a design made specifically for your customer’s brain. It’s literally the bridge between brain function and your product design, taking a deep, scientific dive into our marketing efforts, and will undoubtedly be a new frontier in advertising and brand creation.