Conversion Rate Optimization

Website ratings: why are they so important?
Website ratings: how important are ratings and comment boxes?
  • Website creation

As the saying goes: 'The customer is king'. This principle is emphasized online: By providing ratings, reviews, and commenting possibilities on your website, customers and visitors are given the opportunity to be heard. This also increases trust in your website. Read our article about why ratings on websites are getting more and more important, what types of ratings there are, and how they can be...

Website ratings: how important are ratings and comment boxes?
What is a call to action (CTA)?
CTAs: Turning clicks into customers
  • Online sales

Optimizing your CTAs is the key to boosting your profits by turning more of your website visitors into customers! CTAs do not only improve your customer experience, but they can also help boost your SEO rankings. Find out more in this article.

CTAs: Turning clicks into customers
How does affiliate marketing work?
Online marketing basics: affiliate marketing
  • Online sales

Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industry: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who calculate...

Online marketing basics: affiliate marketing
What are Dark Patterns?
Dark Patterns in UX design – deception and deceit!
  • Web development

Dark Patterns are all over the internet – on shopping sites, email platforms, download portals, search engines, social networks, and so on. But their goal is always the same: to coerce visitors into buying a particular product or click on a link. If you want to find out more about Dark Patterns and how they manipulate the user experience (UX), continue reading.

Dark Patterns in UX design – deception and deceit!
Beginner tips for Google AdWords campaigns
5 tips for your first Google AdWords campaign
  • Search engine marketing

Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimization (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s...

5 tips for your first Google AdWords campaign
What is neuromarketing?
Neuromarketing – the way into the consumer’s brain?
  • Online sales

‘I think therefore I am’ – René Descartes’ iconic saying, it seems, may only be half true. If you choose to believe neuroscientists like António Damásio and Joseph E. LeDoux, then cognitive and emotional processes play a part in every rational decision. Even clicking the purchase button in an online shop is a decision that has been unconsciously influenced by emotional information. Or at least...

Neuromarketing – the way into the consumer’s brain?
How does content curation work?
Content curation
  • Search engine marketing

“Content is King.” The content marketing battle cry is still relevant. However, for a few years now, there has been a slight shift: further back in the past there was nothing but self-developed contributions, today you also have to rely on distributing external content. Content curation has brought about a contemporary form of online marketing, oriented on social media and traditional cultural...

Content curation
What is conversion rate optimization?
What is Conversion Rate Optimization (CRO)?
  • Online sales

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...

What is Conversion Rate Optimization (CRO)?
Heat map analysis: usability check for you web project
Heat map analysis: how to visualize your visitors’ behavior
  • Web analytics

By knowing the total number of unique visitors and purchases made on your website, you can quickly calculate the conversion rate for your online store. This figure, however, doesn’t reveal why a visitor made a certain purchase or deciding against buying a product. A heat map analysis, on the other hand, can shed some light on the matter and help you to increase the number of conversions.

Heat map analysis: how to visualize your visitors’ behavior
A/B testing: statistic problems and other obstacles
Statistic problems and other obstacles with A/B testing
  • Web analytics

Website usability tests are a common method of optimizing your web project. A/B testing is especially popular and this method consists of comparing two variants of a page with each other. However, actually implementing and analyzing one of these tests isn’t easy, even with powerful tools. Statistic problems and poor decisions quickly lead to you defeating the purpose of the optimization.

Statistic problems and other obstacles with A/B testing