Conversion Rate Optimization

What are affiliate networks?

What are affiliate networks?

  • Online sales

Many website owners make extra money by placing links on their website that lead to a product or service. The owner of the website where the links are placed receives a commission for each customer action taken via these links. This is known as affiliate marketing. To bring website owners and advertisers together more easily, affiliate networks have been created. How do they work? Find out in this…

Dark Patterns

Dark Patterns

  • Web development

Dark Patterns are all over the internet – on shopping sites, email platforms, download portals, search engines, social networks, and so on. But their goal is always the same: to coerce visitors into buying a particular product or click on a link. If you want to find out more about Dark Patterns and how they manipulate the user experience (UX), continue reading.

Online marketing basics: affiliate marketing

Online marketing basics: affiliate marketing

  • Online sales

Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industry: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who calculate…

What type of information is stored in a log file?

What type of information is stored in a log file?

  • Web analytics

Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and allows users to find a quick solution when faced with troubleshooting tasks; it also helps with software adjustments.…

Web usability: How user-friendly is your site?

Web usability: How user-friendly is your site?

  • Online sales

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimize website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your…

5 tips for your first Google AdWords campaign

5 tips for your first Google AdWords campaign

  • Search engine marketing

Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimization (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s…

Augmented Reality: how Pikachu helps e-commerce

Augmented Reality: how Pikachu helps e-commerce

  • Online sales

Augmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact that augmented reality means expanding and changing one’s perception of reality, and this applies to the e-commerce…

Website ratings: how important are ratings and comment boxes?

Website ratings: how important are ratings and comment boxes?

  • Website creation

As the saying goes: 'The customer is king'. This principle is emphasized online: By providing ratings, reviews, and commenting possibilities on your website, customers and visitors are given the opportunity to be heard. This also increases trust in your website. Read our article about why ratings on websites are getting more and more important, what types of ratings there are, and how they can be…

CTAs: Turning clicks into customers

CTAs: Turning clicks into customers

  • Online sales

Optimizing your CTAs is the key to boosting your profits by turning more of your website visitors into customers! CTAs do not only improve your customer experience, but they can also help boost your SEO rankings. Find out more in this article.

Neuromarketing – the way into the consumer’s brain?

Neuromarketing – the way into the consumer’s brain?

  • Online sales

‘I think therefore I am’ – René Descartes’ iconic saying, it seems, may only be half true. If you choose to believe neuroscientists like António Damásio and Joseph E. LeDoux, then cognitive and emotional processes play a part in every rational decision. Even clicking the purchase button in an online shop is a decision that has been unconsciously influenced by emotional information. Or at least…

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