In addition to key tenets such as responsive design and adhering to proper technical requirements, relevant and appealing content also remains an essential factor for an optimal mobile user experience. Experience shows that good readability is evaluated, and shorter, more condensed content ranks better when searching on mobile devices. Equally important are clear, well-organized structures that bring the reader directly to the content he or she has searched for. Interactive features, such as a well-thought out link structure, also should not be forgotten. What is clear is that backlinks on mobile sites are now ceding their prominence to increasingly relevant aspects like faster page displays.
This does not mean, however, that content should be used sparingly when following a mobile first strategy. Pictures, texts, graphics, as well as other content elements are still relevant for a website. What counts is that texts need to be laid out in a manner that allows them to be easily consumed on a smaller screen. Texts should be organized into smaller, more compact paragraphs that are clearly identified with titles so user is able to quickly grasp the information he or she needs. These are general guidelines. Pictures and other forms of media need to be set up to load as quickly as possible without sacrificing quality on HD displays.