Web design in 2022 emphasizes visual individuality and entertainment to counteract the coronavirus blues. Color transitions, large typographies, and interactive components are just a few elements that will be displayed across the websites of tomorrow.
The web design trends for 2022 combine usability and slim UIs with interactive highlights. 3D objects for illustration and visual three-dimensional control elements breathe new life into the sometimes very abstract online world. Fast access and being able to display optimally across all devices are of course also on every web designer’s to-do list this year.
Modern web design offers an opportunity for web designers to create elegant sites that users enjoy browsing and engaging with. But it’s important to remember that trends do change, and new technologies continue to be rapidly developed. At the same time, the future user should always be at the center of a good design strategy. Designs should match the user group and auto-adjust their content accordingly.
Additionally, we’ve seen a shift in web design practices towards a greater emphasis on mobile adaptations. Websites are now supposed to be even more efficient and user-friendly in order to keep up with the competitive online market, and they must be suitable for all screens – whether a PC, a tablet, or a smartphone. The bulky and slightly overloaded designs of the 2000s are long a thing of the past; the human eye is fed up with them now. The new maxim is a focus on the essentials.
Websites must be “user-friendly”, but usability is just as important in 2022. Responsive web design is an important trend for the mobile market. It emphasizes technical flexibility while also taking the user’s device into account. Modern web design therefore means that a website “reacts” effectively to the user’s device and presents itself accordingly. Responsive web design is consciously designed so that websites can react well to new or previously unfamiliar systems. Web designers no longer develop sites just for browsers anymore – many of the best-known website providers enable easier mobile use via their own apps.
Some web design buzzwords are following us into 2022. On the one hand, there is the Internet of Things, which sees an increasing digitalization of everyday life and wants to offer users even more interaction possibilities. On the other hand, there have been significant advances in artificial intelligence research resulting in automated web services improving; web designers are likely to fully exploit this area as well.
Among the most important new trends is the more targeted integration of interactive 3D effects and VR/AR elements. Both techniques make web projects more interactive with cool optical illusions. However, the principle still applies: less is more! Another important point that will also have a decisive influence on web design in 2022 is the increasing social and ecological awareness. The huge social and media interest in topics such as climate change or the Corona crisis shows how important it is for companies to get involved accordingly. With all the technical progress, topics like these consequently also shape the design of websites.