On the one hand, this version is easier to read as the asterisks make the bold text clear, and on the other hand, the four characters can be typed much quicker than tags. Even without converting (i.e. in plain text), a reader can easily determine what the author means – even without understanding the Markdown syntax.
This makes Markdown appealing particularly to users who don’t have a background in IT or web design skills, but still want to write texts for the internet regularly : for example, bloggers who work with a content management system (CMS). But even tech-savvy people resort to Markdown for writing simple texts. For instance, some programmers use the Markdown language to write supporting documents (e.g. readme files) that aren’t converted. Whether the user opens the text in a Markdown viewer or reads it in its raw state, there’s barely a difference in terms of readability.
For the most well-known CMSs like WordPress or Joomla, there are plugins that enable systems to understand Markdown. Many wikis, forums (such as reddit), and the website generator Jekyll can also work with the simplified markup language.