Encyclopedia

Inbound marketing: how to gain new customers

Inbound marketing: the elegant way of addressing customers

Advertising on social networks like Facebook, Twitter, and YouTube, or on search engines like Google, is a crucial way for large companies to make themselves found online. Smaller companies and online stores, on the other hand, must depend on cheap but efficient alternatives. One possible solution is so-called inbound marketing, which focuses on the individual user and aims to make them a...

E-Commerce

E-commerce: features and developments

Online shopping, digital advertisements, electronic customer databases, and intelligent inventory systems: all this has revolutionized the trade and changed the buying behavior of customers. The internet and computer-based systems form the basis of e-commerce. From the perspective of companies and consumers, electronic commerce has many advantages, but also a few downsides. New trends are now...

Chrome Updates

What is Chrome 68?

Early next month, Chrome 68 will be launched and the new browser will distrust all webpages that do not have HTTPS encryption as “not secure”. This is a big step in the recent trend towards emphasizing user safety on the internet, a not entirely selfless strategy from Google. In this guide, we will explain what changes will be made, why they are happening, and how you can prepare your website...

IGMP - Internet Group Management Protocol

IGMP: what is behind the Internet Group Management Protocol

Using multicast connections, data streams can be transferred to a large number of clients easily and in such a way that saves resources – provided that the accessing systems are part of the same multicast group. In IPv4 networks, the organization and management of these groups is based on the Internet Group Management Protocol (IGMP), which was published as early as 1989. What exactly this...

IGMP snooping

IGMP snooping: eavesdropping for multicast traffic

If a system in IP networks is to send data packets to different target hosts as efficiently as possible, an IP multicasting connection is the perfect solution. When it comes to multipoint transmission, the data packets are able to reach all interested parties thanks to various protocols such as GMP, for example. Switches and internet routers can also use the communication protocol for IGMP...

Windows blue screen

Windows blue screen (BSOD): How to cure the error

The infamous blue screen of death usually shows up without any warning. It’s an important indicator of internal problems with hardware, software, or drivers. If Windows can no longer be run as a result of such a problem, then the forced shutdown takes place in the form of a blue screen containing an error message. This may cause unsaved files and documents to be lost. The most important thing with...

Clearing the Cache

Clearing the cache: deleting the browser’s cache

Information is often cached so that visited website can be loaded quickly and videos and gifs can be viewed offline. However, if the cache contains a large, or very large amount of data, it can cause problems and adversely affect computer performance. Therefore, it makes sense to delete the cache from time to time.

How PHP7 speeds up the internet

PHP7 – shorter loading and access time online

Running dynamic websites that use complex content management systems benefit from quick loading times. This is because they ensure good performance and therefore increase user-friendliness. With the release of PHP7, a new scripting language is now available with which the loading times of your own website can be significantly shortened compared to the older script version.

The basics for modern web development

Modern web development: the basics

The trends driving web development are moving away from static web presences and heading increasingly in the direction of interactive content. Even though languages like HTML and CSS still rule the roost, a growing number of developers prefer the server-side programming language, PHP, for dynamic websites. Client-side script languages like JavaScript make it possible for a site to react to user...

Everything you need to know about e-books: e-book formats

Everything you need to know about e-books – part three: e-book formats

Are you looking to publish an e-book and are searching for the right file format to suit your needs? In the third part of our series on e-books, we’ll be taking a closer look at the most popular e-book formats on the market today, comparing their advantages and disadvantages and helping you to decide which format is the right one for you.