Encyclopedia

What is MarTech?
What is MarTech?
  • Web analytics

MarTech is an essential part of digital marketing today, at least if you want to implement an efficient marketing strategy and set yourself apart from the competition. MarTech stands for marketing technology and refers to a set of tools used to optimize and automate marketing processes. Keep reading to find out more about what MarTech is, what MarTech tools are out there, what a MarTech stack is...

What is MarTech?
Newsletter KPIs: indicators in e-mail marketing
Click rate & opening rate – newsletter KPIs in e-mail marketing
  • E-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?

Click rate & opening rate – newsletter KPIs in e-mail marketing
Cloud computing
Cloud computing – what’s behind it?
  • Know-how

Cloud computing is not just an IT industry buzzword, it’s a model that many companies already employ effectively and profitably into their organisations. A large portion of IT infrastructure is no longer managed on-site. Instead, the required services can be rented via a service on the internet. Here we provide a cloud computing definition and explain exactly how it works.

Cloud computing – what’s behind it?
Public Cloud
The public cloud – more computing for everyone!
  • Know-how

Cloud computing is an important aspect of digitization. An offshoot of this technology is the public cloud, which provides storage space and IT services publicly on the internet. Data protectors see certain dangerous weaknesses in this concept, but public access offers enormous potential, and data protection concerns are increasingly stimulating innovative solutions. We explain what lies behind...

The public cloud – more computing for everyone!
DNS resolver
What is a DNS resolver?
  • Know-how

DNS resolvers are a core component of the DNS, and therefore one of the cornerstones of the internet. For the most part, however, the resolvers work in secret. The importance of DNS resolvers only becomes apparent when the connection to websites and mail servers breaks down. Our article explains how to proceed and how the technology works in detail.

What is a DNS resolver?
What is ISO?
What is ISO? ISO standard explained
  • Know-how

ISOs refer to the standardization of quality and safety in all areas, apart from that of electrics and electronics. It applies to products, services, management systems, software, and hardware, among other things. ISO certifications guarantee that ISO requirements are met. Find out everything about the ISO’s development and certification here.

What is ISO? ISO standard explained
What is filesharing?
What is filesharing?
  • Know-how

Filesharing is when you share documents, music, videos, images, etc. on computer networks or obtain such content from other users. But what exactly is file sharing? And what are the different ways of sharing files with other people on the Internet and other networks? Everything you need to know about file sharing can be found here.

What is filesharing?
C++++
What is C++++? A programming language?
  • Web development

C++++ is technically not a programming language. Instead, it’s an interpretation of a real programming language that many developers work with every day, known as C#. But how do four plus signs become a sharp sign and what else is there to know about C++++? All the answers can be found in our dedicated article so simply read on for more.

What is C++++? A programming language?
Buyer decision process
Buyer decision process and types explained
  • Online sales

There are various steps between the perception of a product or offer and its purchase, which are summarized under the term “buying decision”. The buying decision is a generic term for complex emotional and rational processes and influences that lead to a purchase. Find out here what types of buying decision there are and how the buyer decision process works.

Buyer decision process and types explained
Image to text converters
Image to text converters: All about text recognition
  • Web analytics

Image to text converters allow you to read texts from photos or analog documents and then process them further. Here you will learn how text recognition software works, for what purposes it is best suited, which OCR software is available and what advantages and limitations you can expect from it. Let’s get started.

Image to text converters: All about text recognition