Many websites contain flashing ads, have comment columns filled with small text, and sometimes even background music to support the mood or theme of the website. However, depending on the nature and degree of limitation, some of your website visitors might not be able to perceive these elements properly, or maybe not at all. For example, visually impaired people navigate the internet without visual stimuli, since a screen reader reads the website out to them instead. The device transmits the readable data to so-called assistive technology. A braille display, for example, can convert the text into braille. Therefore, the person experiences your website via touch. A text-to-speech tool plays the content in audio format. With this technology, users use their hearing to process website content. In the example above, however, the background music would be very distracting.
People with a slight visual impairment, including many seniors, may see the content of your website, but would prefer the images to be larger. On the other hand, colorblind people do not recognize warnings that are only expressed in color. Deaf people, on the other hand, can’t benefit from pure audio file information and can’t make the most of video files.