E-Commerce

Distributing goods in e-commerce

How to organize sales in your web store

To successfully run an online shop, you need much more than just the right product and good search engine rankings. If you haven’t already considered it, it will become clear as soon as your first orders come through that a well thought-out distribution policy is just as important to stay competitive long/term as the necessary capital. What really matters when choosing sales channels?

An introduction to clickbait

What is clickbait?

‘What you’re about to read in this article has never been discussed before!’ This may not be entirely true, because the topic of clickbaiting is already commonplace in the world of social media. But by using sensational titles and descriptions like we just did, marketers and publishers aim to generate clicks to boost their ad revenue. And for the most part, it works. So how is this tactic so...

CMS comparison: A review of the best platforms

CMS comparison 2018/2019: The 5 most popular open source systems

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. The market for open source solutions of the CMS variety is huge. Among the best known are WordPress, TYPO3,...

Delete bad Google reviews

How to delete a negative Google review

When you’ve just put all your strength into launching your business, there’s nothing more frustrating than receiving a negative Google review. But there’s one thing that’s even worse: one that’s totally out of place or, worse yet, one that qualifies as slander. But don’t worry: In many cases you can delete a bad Google review that’s inappropriate. We’ll show you how it’s done.

SEO add-ins for Excel - easily connecting data

SEO add-ins for Excel: optimizing and editing all in one

SEO data is the bedrock for any successful online marketing venture. The calculating power of Excel is a boon to data analysts when it comes to processing metrics and analysis data. But how can these large quantities of data gathered from SEO tools be directly processed in Excel? SEO plugins for Excel offer a very practical possibility here. We present the most useful extensions here.

What is conversion rate optimization?

What is Conversion Rate Optimization (CRO)?

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...

Heat map analysis: usability check for you web project

Heat map analysis: how to visualize your visitors’ behavior

By knowing the total number of unique visitors and purchases made on your website, you can quickly calculate the conversion rate for your online store. This figure, however, doesn’t reveal why a visitor made a certain purchase or deciding against buying a product. A heat map analysis, on the other hand, can shed some light on the matter and help you to increase the number of conversions.

A/B testing: statistic problems and other obstacles

Statistic problems and other obstacles with A/B testing

Website usability tests are a common method of optimizing your web project. A/B testing is especially popular and this method consists of comparing two variants of a page with each other. However, actually implementing and analyzing one of these tests isn’t easy, even with powerful tools. Statistic problems and poor decisions quickly lead to you defeating the purpose of the optimization.

Online marketing basics

Online marketing basics: what you should know

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...

A/B testing for website optimization

What is A/B testing?

Teaser Your product range is complete, the technical implementation is finished, and with the help of web designers and graphic designers, you have created the perfect visual concept for your online store. But what happens if clicks and conversions fail to materialize? Sometimes it’s down to a small aspect like a color, a button, or how single elements are arranged: any of these can dissuade...


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