E-Commerce

The most important Google updates at a glance
From Panda to Penguin: the main Google updates at a glance
  • Search engine marketing

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

From Panda to Penguin: the main Google updates at a glance
Marketing automation: first steps and campaign details
Marketing automation
  • Online sales

Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.

Marketing automation
CRM and its importance in e-commerce
Good customer service ensures long term success
  • Online sales

Acquiring new customers is an important matter for every online store owner, but it can be time-consuming and expensive. So it makes sense to try to keep existing customers long term and encourage them to continue buying from your store. How can you make use of resources to help extend the customer lifecycle?

Good customer service ensures long term success
Reasons to get your own email domain
Personal e-mail domains: professional communication on the web
  • Technical matters

A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal e-mail address in just a few steps.

Personal e-mail domains: professional communication on the web
Buyer decision process
Buyer decision process and types explained
  • Online sales

There are various steps between the perception of a product or offer and its purchase, which are summarized under the term “buying decision”. The buying decision is a generic term for complex emotional and rational processes and influences that lead to a purchase. Find out here what types of buying decision there are and how the buyer decision process works.

Buyer decision process and types explained
What is ASP.NET?
What is ASP.NET?
  • Web development

If you’re interested in programming Windows applications, you may be familiar with the C# and Visual Basic languages. You probably already work with the .NET framework. With ASP.NET you can use the usual languages and methods to realize web applications and dynamic websites. Read on to find out more about the different approaches.

What is ASP.NET?
Joomla: the basics about this open source CMS
Joomla – the open source CMS in profile
  • CMS

Over the past few years, Joomla has established itself as one of the most popular content management systems. This is thanks to its extensive basic functions and large number of extensions developed by the Joomla community. Its functions and design modifications give Joomla projects the crucial final flourishes and even enable you to run an online shop on this open source CMS.

Joomla – the open source CMS in profile
Steam Refund
Steam refunds: How to return a game
  • Social media

If a game you purchased on the popular gaming platform wasn’t a hit, you can request a refund and get your money back after a few days. Find out which requirements you have to fulfill to get a refund, which games can be exchanged, and how to apply for a refund on Steam. Our dedicated article holds all the answers. Read on for more.

Steam refunds: How to return a game
Content delivery networks from a SEO point of view
Content delivery network (CDN) - SEO advantages
  • Search engine marketing

Content delivery networks (CDNs) provide website owners with a global web of servers. Depending on from where a user accesses a website, the closest server will respond and deliver the site’s static content as fast as possible. Although the user will not notice any of this, they undoubtedly benefit from the shorter loading times and optimal availability. Given that loading time and performance are...

Content delivery network (CDN) - SEO advantages
Website accessibility
Web accessibility: reach more people online
  • Web development

Accessible websites remove obstacles: People with disabilities, the elderly, mobile users, or young visitors have different needs and demands when surfing the net. Many website operators have already implemented changes to make their sites more accessible to everyone. It’s not just the user that benefits from accessible web design, however: companies will find their websites rank better in the...

Web accessibility: reach more people online