E-Commerce

How to sell products on Amazon
How to sell products on Amazon
  • Online sales

Amazon is used by over three million online sellers. If you’re looking to sell your products online, you should definitely consider integrating Amazon into your online business. But when selling products on Amazon, it’s important to do it the right way, with the right tools and requirements. Here’s how to get started.

How to sell products on Amazon
CMS comparison: A review of the best platforms
CMS comparison 2022: The most popular content management systems
  • CMS

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. There are countless CMS. In the system comparison for 2022, we introduce you to the most interesting ones.

CMS comparison 2022: The most popular content management systems
Trolling
Trolling: How to take action against online bullies
  • Social media

Abstruse theories about epidemics and politicians or personal insults against individuals: online things can quickly turn hurtful. Some users deliberately engage in what is known as trolling. Read on to find out what the goals of online bullies are, how you can recognize a genuine troll, and how to deal with hate speech correctly.

Trolling: How to take action against online bullies
Getting your website Christmas-ready
How to give your website a Christmas makeover
  • Web design

Christmas isn’t just a time to put up a tree and decorate your home. During the holiday season, website owners can get creative and upgrade their website design to make their page more festive. That way customers can get into the Christmas spirit too. If you’re looking to make your website more holiday-friendly, read on to explore our practical and creative tips. Only Christmas dinner will be...

How to give your website a Christmas makeover
CRM and its importance in e-commerce
What is the customer lifecycle in marketing?
  • Online sales

The customer lifecycle plays an important role for companies when it come to their marketing plans. The detailed insights into the business relationships with customers are often invaluable, especially for customer relationship management (CRM). What exactly is the customer lifecycle? And what do the typical customer lifecycle stages look like?

What is the customer lifecycle in marketing?
Gender marketing: definition and implementation
What is gender marketing?
  • Online sales

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of the fact that gender marketing has become a central aspect of the image of many businesses but how does it work in practice? In this guide, we demonstrate how entrepreneurs and advertisers can benefit from using gender-based marketing in your promotion strategy.

What is gender marketing?
Omnichannel marketing: definition and strategies
What is omnichannel marketing?
  • Online sales

The definition of omnichannel marketing sounds simple: customers use multiple channels that enable them to seamlessly purchase a product or use a service. They are then supported by dialogue marketing and encouraged to make further purchases. Omnichannel is the new buzzword and many sales models such as 'click and collect' have long since become part of their customers’ everyday lives. But how...

What is omnichannel marketing?
Multichannel marketing
Everything you need to know about multichannel marketing
  • Online sales

Multichannel, crosschannel, omnichannel – there are many terms for the multi-track form of marketing, but they all mean the same thing to a limited extent. This is why the first concept can be described as the evolutionary precursor of the other two. The “multi” in “multichannel strategy” doesn’t include all channels like omnichannel marketing does. These are not necessarily linked, as is the case...

Everything you need to know about multichannel marketing
Dialogue marketing | Interactive relationships with customers
What is Dialogue Marketing?
  • Online sales

Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques,...

What is Dialogue Marketing?
Google Shopping Feed
Google Shopping feed: How to set up a successful Google product feed?
  • Search engine marketing

Google Shopping is one of the most successful online sales platforms around. The products advertised are displayed as ads above the search results. Wondering how to set up Google Shopping for your product? Or perhaps what a good Google Shopping Product Feed looks like and how to optimize it? We’ve got the answers here.

Google Shopping feed: How to set up a successful Google product feed?