E-Commerce

Optimize your online store with a stock control system

Inventory control in online trading

An increasing number of orders indicates growing success for your online store. However, the logistical effort increases in line with demand. Without well-planned purchasing and sales as well as solid warehouse structures, the dream of high profits quickly turns into a nightmare. In order to equip your business for higher sales figures, the use of a stock control system is recommended.

Distributing goods in e-commerce

How to organize sales in your web store

To successfully run an online shop, you need much more than just the right product and good search engine rankings. If you haven’t already considered it, it will become clear as soon as your first orders come through that a well thought-out distribution policy is just as important to stay competitive long/term as the necessary capital. What really matters when choosing sales channels?

Amazon alternatives

The best alternatives to Amazon at a glance

Amazon’s market power is huge and puts other mail-order companies worldwide under a lot of pressure. The all-rounder is particularly successful when it comes to electronics, toys, and fashion. It might be the most popular online store in the US, but it doesn’t come without criticism. Luckily, there are alternatives to Amazon for those that want to shop elsewhere.

Augmented Reality in e- commerce

Augmented Reality: how Pikachu helps e-commerce

Augmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact that augmented reality means expanding and changing one’s perception of reality, and this applies to the e-commerce...

Pinterest advertising

Pinterest advertising: all you need to know about Pinterest ads

It’s no longer a secret that advertising with social networks can effectively target specific customer groups. Each network offers a different set of benefits depending on its thematic orientation and functions. Pinterest focuses predominantly on image-based content. The pinboard network has almost no thematic restrictions and is therefore in high demand when it comes to advertising. What do you...

Guerilla marketing | Advertising with a viral effect

Guerrilla marketing: effective ads in the age of advertising

In this era of Facebook, Twitter, etc. it’s more important than ever for businesses to attract consumers’ attention. But in such a barrage of multimedia ads, how do you succeed in getting noticed? Through the use of remarkable advertising techniques, so-called guerilla marketing offers the opportunity to reach millions of social media users worldwide. Welcome to guerilla marketing 2.0 – where...

The most useful Photoshop shortcuts

The most important Photoshop shortcuts for Windows and Mac OS

Endless clicking through the many menus when working with Photoshop is a major disadvantage for users of the photo editing software giant. But thanks to certain Photoshop shortcuts, users have the option of employing keyboard combinations to skip straight to certain actions. We’ve compiled the best of these Photoshop tricks for Windows and Mac OS here.

What does reputation management mean?

Reputation management: How to show your best side

The good reputation of a company is enormously important – especially on the internet. Through well thought-out reputation management, you can ensure that public attitude toward your brand doesn’t fall into the negative. For this, you need to know your target audience and their interests on the internet, and observe their behavior on social media. We explain what exactly is meant by online...

How chatbots are revolutionizing online marketing

Chatbots in online marketing

Mobile advertising, Facebook marketing, and marketing automation: marketers are making their way even closer to the user, trying to understand them so they can show them advertisements tailored to their needs and reach them over the most appropriate channel. Only a few have actually been successful on one level of online communication: private Facebook and WhatsApp chat. This should soon change....

Social commerce

Social commerce – using social media to increase sales

Social commerce connects online stores with social media networks to improve sales. In this way, small and medium-sized businesses can expand their customer base and boost revenue. But in order to employ social commerce effectively and develop a long-term strategy, retailers must understand its peculiarities.


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