Before you get to the technical implementation, you should ask yourself why you want to create an e-book. Financial gain may be a plausible reason if you are planning on selling your electronic book and also wish to integrate affiliate links. When people download your publication, you could ask them to sign up for your newsletter and kill two birds with one stone, creating new e-mail subscribers this way. With a successful e-book, you have the best chances of improving your reputation and that of your web project, not least thanks to social networks and viral marketing strategies.
When you’re sure of why you want to create your own e-book, you can start defining clear goals you want to reach with the publication. This isn’t just a matter of thinking about what you want to achieve with the digital book; it’s also a question of who you are designing it for. On the one hand, it’s about finding a suitable topic that entertains, informs, solves a problem, or does a combination of these. On the other hand, setting these goals also involves defining your target audience, so you can tailor the content better. You should also set a deadline, especially with larger projects.