It is important for a business to include the customer lifecycle in its own marketing and sales processes. However, following the customer journey as closely and satisfactorily as possible presents companies with a huge challenge, especially at the beginning and particularly when many customers are involved.
The solution in this case is to automate the various steps and processes with the help of marketing automation tools. On the one hand, programs like these help to collect and analyze the information. On the other hand, marketing automation aims to make the customer approach and marketing as individual as possible within the customer lifecycle, even as the customer base grows. Using solutions like these does mean increased effort for the company at the beginning, but as soon as the basic guidelines are defined, the high degree of automation will save the business a lot of time and money.