There is a reason why dropshippers put most of their funds into promotion. When selling products online it is crucial that you build and continuously promote your store's (web) presence.
In the past, stationary stores relied on flyers, TV commercials, and time-honored word-of-mouth advertising. Today, the Internet provides business owners with a wide range of options for getting their website out there. One of them is social media marketing. Platforms such as Facebook, Twitter, etc. can be useful to promote your dropshipping business. Apps like Instagram are particularly suitable for product photography to picture your products in the perfect light.
Another strategy to increase the exposure of your online store involves linking it to a larger eCommerce platform. There are several good reasons why you may want to do so. First of all, it increases your chances of sales, because the majority of Internet users are drawn to marketplaces by popular online retailers such as Amazon and eBay when searching for a product. Furthermore, Amazon provides an advertising platform that you can use to promote items in search results. Not to mention that reviews are valuable to fine-tune the development and improvement of your store.
The bottom line is that the (digital) exchange of information with customers has always been a vital element of conducting business. The Internet enables global communication at a much larger and time-independent scale. In addition to exchanges via social media, customer service, messenger services and chatbots, for example, offer the opportunity for direct dialog with customers. And those who prefer indirect contact can make use of newsletters, podcasts, and blogs.