...build and maintain contacts
Social media marketing is the perfect outlet for retaining customers. When liking or following a business, social media users express an interest in the company, which they then share with their own friends and followers. Social networks need to be managed sensibly since images, posts, and information are worthless if nobody reacts to them. The more people that like, share, or comment on a post, the more recognition the company receives. Direct communication brings the company and the customer closer together. A social media profile is a contact point for questions and complaints, which in these circumstances requires real-time interaction.