Social networks like Facebook, Instagram, and Pinterest originally weren’t meant to be sales channels, but they actually work very well in this capacity. So, well that Facebook, for example, set up its own marketplace for private sales. Users can also set up their own shops for presenting their products on Facebook and Instagram. Purchases can even be completed on outside websites.
You should see social media primarily as a communications channel. It can be a great way to develop your business – from gaining exposure and keeping in touch with regular customers to building a fan base and keeping your customers up to date.
When using social media for sales, it’s of the utmost importance that you don’t violate the rules of platforms like Facebook, Pinterest, and Instagram. You should learn how to use their features and mechanisms to your advantage. The number of people who set eyes on your posts depends largely on the algorithm. Good content and a large follower base are key elements in making sure you reach as large an audience as possible. When it comes to selling products directly on social media, you likely won’t get around paid ads. Luckily, they tend to be relatively affordable and give you the chance to select a target group based on their areas of interest.
Ideally, a sale begins on social media but ends on your own website. That way you maintain control of your customers’ data and can also reach out to them on other channels (depending on the relevant data privacy terms).