Online Store

Click and Collect

What is Click & Collect and how do you get started with it?

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery, allowing customers to pick up the goods they ordered online. In this article, we’ll discuss its advantages and how you...

Traditional marketing vs. online marketing

The right marketing mix: online vs. offline

Online or offline advertising: which marketing method should you choose for your business? The answer is both; traditional marketing and online marketing go hand in hand. While print and TV campaigns can get your brand noticed in the public eye, SEO and SEA measures aim to personalize online advertisements to specific user groups. Both types of marketing have their advantages and disadvantages, so...

Audit compliance

Audit compliance: Definition and what it means for the cloud

Storing data in electronic form is part of daily life. However, the more confidential the data being stored is, the more important security provisions become. So-called audit compliance, which already applies to documents of a commercial or tax-related nature, is playing an increasingly important role in the digital enterprise of the future.

Delete bad Google reviews

How to delete a negative Google review

When you’ve just put all your strength into launching your business, there’s nothing more frustrating than receiving a negative Google review. But there’s one thing that’s even worse: one that’s totally out of place or, worse yet, one that qualifies as slander. But don’t worry: In many cases you can delete a bad Google review that’s inappropriate. We’ll show you how it’s done.

Creating an online store with WordPress

Creating an online store with WordPress and WooCommerce: This tutorial shows you how

In order to successfully sell products in the age of mobile internet and digital offers, having a well-functioning online store is a necessity. But how can you create your own online store without resorting to expensive help? With WordPress and WooCommerce, you can quickly and easily set up your own web store. We will show you how to do it with this step by step WooCommerce tutorial.

Magento: an introduction to the open source software

What is Magento

Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web stores with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more...

Best web hosting services

The best web hosting services: comparing 5 companies

Here’s how to find the best web hosting service: So you have an idea and want put it online? Then you need a website and webspace. In the meantime, there are numerous web hosting services that will host your website. We introduce you to five providers in our web host comparison. Choose the offer that best suits your project!

Distributing goods in e-commerce

How to organize sales in your web store

To successfully run an online shop, you need much more than just the right product and good search engine rankings. If you haven’t already considered it, it will become clear as soon as your first orders come through that a well thought-out distribution policy is just as important to stay competitive long/term as the necessary capital. What really matters when choosing sales channels?

How can I increase my Alexa rank?

What is the Alexa ranking and how can I improve it?

The Amazon daughter company Alexa Inc. collects lots of data relating to how often and from where a website is visited, and then builds a ranking list from this data. But for many website operators, the Alexa rank is a bit of a mystery. How does the internet giant actually calculate the ranking, and what exactly does it signify? This digital guide offers the best tips and measures which can all...

Competition analysis on the internet

Competition analysis: the best tools for checking out the competition

If you only base your web project on your own marketing ideas, you run the risk of prioritizing the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimization and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?


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