Vintage clothing can be found in many places. You can find wonderful pieces of fashion’s past at flea markets, thrift stores and even in your own closet. However, making money selling vintage treasures is not as simple as it seems. The clothes need to be presented, stored, and…
G-Stock StudioShutterstockHandmade tables or bespoke seats? Being successful in the furniture business requires differentiating yourself from the big furniture stores. In our article, we’ll talk about how to stand out from the crowd, which markets and target groups are the most profitable and how to…
If you work in marketing, you will come across target audiences. They are helpful in making messaging clearer as well as making marketing campaigns and businesses more successful. So what exactly are target audiences, what do they mean for your business and what characteristics…
MIND AND IShutterstockWith online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to…
When you use an NFT platform, you have to pay fees for adding a blockchain and for each transaction. Some marketplaces are also only available to those who have been invited. By creating your own NFT marketplace, you can avoid such restrictions and costs. In this article, we’ll…
An inbox full of spam is enough to grind anyone’s gears. Too many marketers try to worm their way into the inboxes of potential customers without seeking permission. This is technically allowed in the US, but only until the recipient explicitly opts out. To ensure you don’t drive…
Many website owners make extra money by placing links on their website that lead to a product or service. The owner of the website where the links are placed receives a commission for each customer action taken via these links. This is known as affiliate marketing. To bring…
Live chats are being used more frequently as additional communication channels in an array of different web projects. The real-time solution of contacting customers is especially useful in e-commerce. Unlike traditional support possibilities, website operators and service workers…
For many customers, the search bar is the first port of call when visiting an online shop. It is the most important tool for research and shopping online; something which most e-commerce retailers have been aware of now for quite some time. But a search bar is often not enough.…
The successful information architecture of a website ensures that users and search engines can quickly and easily orient themselves within a website. Anyone who categorizes page content in a sensible way and structures it efficiently facilitates both daily work on the page and…
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