A business Facebook page is not a free advertising wall for displaying exclusively new products. If this is your aim, you can purchase Facebook advertising space that appears separately to your profile.
Instead, post information which offers customers added value. In this regard, a high number of posts is actually less relevant than many people assume: in fact, users tend to react unfavorably to too many posts. By analyzing which posts have the highest reach using the built-in Insights and Publishing Tools section, companies can start to find their exact target market, and optimize types and timings of posts. When writing your posts, remember that you are writing for your customers, not yourself. For this reason, you should consider the comprehensibility of your texts and choose an optimal time to publish, based on the time zone that your target audience lives in. Include occasional posts explaining any developments in your company, and take the opportunity to wish your fans happy holidays. Featuring exclusive competitions, discount offers, and surveys give a business Facebook page additional appeal and relevance, so long as these are not overdone.
The following things should be avoided:
- Spelling errors and grammatical mistakes
- Automated text
- Lengthy, wordy posts
- Untested link attachments
- Multiple links per post
- Use of copyrighted images