Content Marketing

The most important Google updates at a glance
From Panda to Penguin: the main Google updates at a glance
  • Search engine marketing

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

From Panda to Penguin: the main Google updates at a glance
Successful customer retention with newsletter marketing
E-mail marketing: finding success with professional newsletters
  • E-mail marketing

E-Mail marketing provides a direct and personalized way of delivering the recipient the information that they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or business partners. The challenge lies in defining the exact target group and offering them interesting and highly...

E-mail marketing: finding success with professional newsletters
Creating a newsletter: good content ensures success
Creating a newsletter – it all depends on the content
  • E-mail marketing

Many businesses use newsletter marketing as an important means for reaching their customers. A newsletter should offer value to the reader and not just be used as a cheap way of advertising. Stylish templates are appealing, but without relevant concepts and high-quality content a reader will quickly unsubscribe. Win them over with exciting content.

Creating a newsletter – it all depends on the content
How to make a Reel on Instagram
How to make a Reel on Instagram step by step
  • Social media

With Instagram Reels, it’s possible to create short videos with high entertainment value. Reels can be used for advertising, information, or just for pure fun. We explain how to make a Reel on Instagram, which various tools Instagram offers, how you can make your video successful and lots more in this handy how-to guide.

How to make a Reel on Instagram step by step
How to start a podcast
How to start a podcast: These 6 steps will make it happen!
  • Online sales

In 2006, only 22 percent of the adult population in the United States was aware of podcasting, but by 2021, this figure had risen to 78 percent. So if you’re planning to create a podcast, chances are it will get listed to by someone. There are many guides on how to make a podcast yourself. But what does it really come down to? What equipment does it take? A guide.

How to start a podcast: These 6 steps will make it happen!
The best content marketing tools
Content marketing tools
  • Search engine marketing

If you want to pursue your content marketing strategy in a focused manner from start to finish, it requires perseverance and purposeful work to implement it. From the research to the monitoring, many different people are involved. Countless tasks need to be divided, scheduled, and then completed. Professional content marketing tools can facilitate this work.

Content marketing tools
Successful blogging find your target market
How to find the target audience for your Blog
  • Blogs

There are countless blogs online and thanks to easy and free blogging software, anyone can become an author. In our blogging series, we take you through the basics as you create your own professional blog. After discussing the technical aspects of a blog in part 1, and the importance of finding the right topic in part 2, the next step is to analyze your target market. After all, you can only...

How to find the target audience for your Blog
WordPress blog
How to start a Blog on WordPress
  • Blogs

A WordPress blog is like a diary in digital guise. But how do you create a blog with WordPress? How is a blog hosted? And which domain name is the right one? What are the technical, content, and legal details to consider when setting up a WordPress blog? Read on to find out how you can inspire readers with your content.

How to start a Blog on WordPress
Content delivery networks from a SEO point of view
Content delivery network (CDN) - SEO advantages
  • Search engine marketing

Content delivery networks (CDNs) provide website owners with a global web of servers. Depending on from where a user accesses a website, the closest server will respond and deliver the site’s static content as fast as possible. Although the user will not notice any of this, they undoubtedly benefit from the shorter loading times and optimal availability. Given that loading time and performance are...

Content delivery network (CDN) - SEO advantages
Content marketing – analyzing the results
Content analytics and measuring success right
  • Search engine marketing

Strategic planning, laborious implementation, targeted promotion – anyone looking to make content marketing a sustainable aspect of their advertising campaign has their work cut out. But just because the content is online and has acquired its first likes doesn’t mean that the work is over and it’s time to put your feet up. Long-term monitoring of results and the optimization of individual...

Content analytics and measuring success right