E-Mail marketing provides a direct and personalized way of delivering the recipient the information that they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers,…
Rawpixel.comShutterstockE-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you…
Persuasive communication in advertising and marketing has the power to convince customers to buy or use a certain product or service. In our article, we’ll outline how effective persuasive communication appeals to the needs and interests of customers, and we’ll examine the…
If you work in marketing, you will come across target audiences. They are helpful in making messaging clearer as well as making marketing campaigns and businesses more successful. So what exactly are target audiences, what do they mean for your business and what characteristics…
For many companies, SMS marketing is a worthy addition to their advertising strategy. The method is highly targeted, has a superior engagement rate, and can be used in a variety of ways. Learn all about SMS marketing, its benefits and challenges, and explore a few useful…
Marketing vs. advertising — what is really the difference? The two words are often used interchangeably, but they actually mean different things. Marketing includes a variety of areas and processes that all aim to promote and sell a product or service. Advertising, on the other…
You have your own podcast or want to start one? One important aspect is getting your episodes out there on streaming services. This is where podcast hosting providers come in — they make it easy to automatically distribute your podcast. We take a look at five podcast providers,…
Ruslan GrumbleShutterstockWant to create a cool website design, but suffering from a lack of inspiration? We’ve got you covered. The internet plays host to a number of online platforms, communities, and blogs dedicated to sharing web design ideas and generating inspiration for digital artists. We’ve…
Memes are an integral part of life on the Internet, especially on social networking sites. These funny pictures with a short text are easy to understand, often say more than many words, and are easily shared. Businesses can also take advantage of this. Find out how meme marketing…
Many businesses use newsletter marketing as an important means for reaching their customers. A newsletter should offer value to the reader and not just be used as a cheap way of advertising. Stylish templates are appealing, but without relevant concepts and high-quality content a…
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