Content Marketing

Creating a Blog

Blog with success part 1: creating a blog

Anyone can become an author online by starting a blog to publicize ideas and thoughts. But for many, a blog is much more than simply an online diary: if you want to mix it with the industry professionals and become a successful blogger, there are certain guidelines to be aware of. In this short series, we will guide you on the journey to blogging with success. We begin with part 1: creating a...

CMS comparison: A review of the best platforms

CMS comparison 2020: The 5 most popular open source systems

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. The market for open source solutions of the CMS variety is huge. Among the best known are WordPress, TYPO3,...

What is Reddit?

Somewhere between news and memes: what is Reddit?

“Have you read the news on Reddit today?” Another day, another interesting discussion in r/worldnews. “What is Reddit though?” Oh, it’s just one of the world’s leading social networks. Reddit ranks fourth among the most used social media websites in the USA. Here, we will show you how Reddit works and what makes the network so exciting.

The best content marketing tools

Content marketing tools

Carrying out a content marketing strategy effectively from start to finish requires sustained, professional, and goal-orientated execution. Many marketers will despair in this huge mountain of challenges. From the research to the monitoring, many different people are involved, and countless tasks need to be divided, scheduled, and then completed. But not to fret – there are many handy content...

Content delivery networks from a SEO point of view

Content delivery network: a look at the SEO advantages

Content delivery networks (CDNs) provide website owners with a global web of servers. Depending on from where a user accesses a website, the closest server will respond and deliver the site’s static content as fast as possible. Although the user will not notice any of this, they undoubtedly benefit from the shorter loading times and optimal availability. Given that loading time and performance are...

The most important Google updates at a glance

From Panda to Penguin: the main Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

WebM

WebM: What you need to know about the Google media format!

MP4 is already a few years old. Could this be the time for a new video standard? With WebM, Google has already provided an open-source, free market competitor. Since its introduction in 2010, there has been much discussion about the WebM format. While Google is attempting to advance the project with the aid of YouTube and Android, Microsoft and Apple are opposed to it. Why is this the case? What...

Rich Cards: the new Google results format

Rich Cards: the new Google results format

In May 2016, Google launched the next big change to the appearance of its search engine results pages with Rich Cards. Given that more than half of searches on the world’s most popular search engine come from mobile devices today, it’s hardly surprising that the latest results format update is designed specifically for smartphones and tablets. So what do Rich Cards entail? And how can web...

Creative web design: inspiration for your web project

Web design inspiration: how to revamp your website

Want to create a cool website design, but suffering from a lack of inspiration? We’ve got you covered. The internet plays host to a number of online platforms, communities, and blogs dedicated to sharing web design ideas and generating inspiration for digital artists. We’ve picked some of the best sources of inspiration for creative web design. Whether you’re into flat design, one page websites,...

How does content curation work?

Content curation

“Content is King.” The content marketing battle cry is still relevant. However, for a few years now, there has been a slight shift: further back in the past there was nothing but self-developed contributions, today you also have to rely on distributing external content. Content curation has brought about a contemporary form of online marketing, oriented on social media and traditional cultural...


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