Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to ordering or reservation pages.
Facebook image sizes are an important issue for businesses. Today, a professional, customizable appearance on social media is part of a corporate image. But if you want to generate attention and interaction, you also have to offer high-quality content. This includes optimal image sizes and formats that turn your Facebook page into an engaging business card.
An Instagram account only takes a few seconds to set up and can be deleted just as quickly – provided you know how. The function to delete the Instagram account is not so easy to find. We show you how to permanently remove all your images and videos from the web as well as social signs and comments on your content. Alternatively, Instagram also offers the option to temporarily disable your...
With a vlog, you can directly communicate with a community, and so it’s a way of showing who you are. But what is a vlog anyway? What's behind the term, and how does vlogging work? We’ll show you how to use vlogs not only to appear more authentic, but also to significantly increase your reach and retain your followers in the long term.
When participating in discussions online, you should be sure to follow the netiquette of the group you’re interacting in. If you violate these rules of politeness, you’ll not only make a bad impression but might even have your post deleted or be banned from the group. But since netiquette is pretty much universal, you can easily avoid landing in these sticky situations.
Shout out to diversity of opinions! But: how much do you really consider other people’s opinions? If you want to be informed as comprehensively and impartially as possible, it is important to think outside the box. In connection with the term 'filter bubble', the algorithms of Google, Facebook, and other online services have, however, been criticized for some time. The accusation: they create...
The beginning of all social media efforts: running a critical inventory on your company or business. How well known is my brand within the biggest social networks? In what context do mentions of my products or services arise? On which platforms do these discussions occur? Social media monitoring (SMM) can deliver valuable information on this front. Different tools can assist you in keeping track...
Abstruse theories about epidemics and politicians or personal insults against individuals: online things can quickly turn hurtful. Some users deliberately engage in what is known as trolling. Read on to find out what the goals of online bullies are, how you can recognize a genuine troll, and how to deal with hate speech correctly.
Thumbnails can be found everywhere online. These small images help users to get a preview of web content such as photos or videos, and to select what might interest them. Thumbnails can be seen as teaser, formatted as compressed images. Website operators use the thumbnail images to attract attention and gain clicks. But what exactly are thumbnails? And when are they used?
In the creative industries of artistry and craftsmanship, a high degree of creativity and initiative is also required in terms of marketing and sales – the competition is fierce and, as we all know, doesn’t sleep. An attractive but also cost-effective solution, social commerce allows you to not only market your product, but also to sell it directly. But how does it work on Facebook and Instagram?