Due to its many different active users, Twitter is one of the best platforms for reaching a large audience with a single post. The social media outlet’s current formatting rules allow no more than 140 characters per Tweet. Without Twitter Cards, linking to external content can only be done by including short URLs. The biggest problem with short links: they don’t really reveal where they go. Criminals regularly exploit this by prompting unsuspecting users to clink on links that lead to damaging content. As a result, many users opt out of clicking on short links.
Using Twitter Cards is an easy way around such dilemmas, since they neatly display their links in a preview format that users from other social networks, like Facebook, are also familiar with. Users are granted access to information (e.g. preview pictures, teaser texts, optional info to linked pages, services, products, etc.) normally excluded from regular Tweets. Using this tool is more transparent and recipients generally feel more comfortable accessing its enclosed material.