With Twitter Cards, you can enhance your Tweets by adding snippets to them and refer followers to external content in the process. This allows you to include excerpts from your latest blog post or even a link to the blog itself, for example. Extensions to multimedia content, like pictures, audio or video files can also be included. This practical feature automatically attaches itself to other users’ Tweets that are linked to your content. Different variations, like Twitter Website Cards, App Cards, or Product Cards make Twitter Cards an excellent tool for generating more traffic to your website.
Due to its many different active users, Twitter is one of the best platforms for reaching a large audience with a single post. The social media outlet’s current formatting rules allow no more than 140 characters per Tweet. Without Twitter Cards, linking to external content can only be done by including short URLs. The biggest problem with short links: they don’t really reveal where they go. Criminals regularly exploit this by prompting unsuspecting users to clink on links that lead to damaging content. As a result, many users opt out of clicking on short links.
Using Twitter Cards is an easy way around such dilemmas, since they neatly display their links in a preview format that users from other social networks, like Facebook, are also familiar with. Users are granted access to information (e.g. preview pictures, teaser texts, optional info to linked pages, services, products, etc.) normally excluded from regular Tweets. Using this tool is more transparent and recipients generally feel more comfortable accessing its enclosed material.
There’s no shortage of material for those who think they may be interested in preview snippets. A general introductory video to the topic as well as various guides for its use and integrating Twitter Cards can be found in the developer’s section of the social network.
Here you can find a list of different types of cards, which we’ve provided for you in short form here:
Before you go ahead and put your Twitter Cards to use, you first need to connect them to your website, online store, or blog. Twitter provides you with the appropriate source code lines as soon as you have created your card. For many content management systems, there’s a diverse array of plugins that, once installed, make using and organizing Twitter Cards a much more manageable feat. For those working on WordPress projects, JM Twitter Cards and Jetpack are especially recommended. While the former allows you to choose precisely which card you use, Jetpack automatically browses through your Twitter Card and searches for the best solution for the entry at hand. There’s also a lot of plugins to choose from for other CMSs: Joomla offers a Twitter Article Card that helps with similar tasks as those carried out with JetPack. Drupal even has integrated options for Twitter Cards when configuring meta tags, meaning that no plugin is needed.
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