Hashtags – keywords for social media posts – bundle content together and enable internet users to take part in public discussions with their own posts on various topics. Hashtags are relevant when it comes to social media marketing. By adding keywords to posts, it enables you to specifically address interest groups. We will tell you what to consider when selecting and using hashtags and will...
Social media brings millions of people together from around the world. They chat, send pictures and videos, and share information with each other. Companies like to use these platforms to extend their reach, but the more popular a network is, the more likely it is for dangers to be lurking. Tragedies, PR scandals, or an emptied bank account can be the result. We reveal which social network risks...
Abstruse theories about epidemics and politicians or personal insults against individuals: online things can quickly turn hurtful. Some users deliberately engage in what is known as trolling. Read on to find out what the goals of online bullies are, how you can recognize a genuine troll, and how to deal with hate speech correctly.
Chat slang has gained momentum since the dawn of the internet. Texting abbreviations and acronyms allow users to keep communication fast-paced and easy. But for anyone who isn’t familiar with text message abbreviations, reading a message from a friend or family member can become a long exercise in decoding. What is the history of internet abbreviations and which acronyms should you learn? Keep...
Invitations to dinner parties; updates about work; an excursion with the college soccer team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other on the market. But this networking comes with its disadvantages too: the main one being that WhatsApp shares user data...
If you have a good product line or high-quality posts on your website, you’ll probably want to spread them far and wide on social media. Luckily there are numerous WordPress social media plugins that help you do exactly this. Keep reading our article to find out which features these plugins have and which ones are the best.
Embedding Twitter on your website doesn’t just mean a pop-up window to your Twitter news feed; thanks to the Twitter widget, you can add actual elements of your Twitter account to your website. This could be tweets you’ve favorited, lists you’ve compiled, or even your entire news feed – it’s up to you. Find out how this works and what the benefits are in our guide to embedding a Twitter feed.
Sensational election results and influencing public opinion – these are both associated with social bots. They are known as being digital opinion leaders that represent extreme political positions on social networks or to simply start disagreements. This technology influences what we think and feel. But what is the real danger of social bots? How influential are they, and how can you protect...
In recent years, reports of compromised Twitter accounts have been piling up. If your Twitter account has been hacked, recovering the account is often not that difficult to do. In our article, we explain how you can tell whether your account has been hacked and what the next steps should be if this is unfortunately the case.
The beginning of all social media efforts: running a critical inventory on your company or business. How well known is my brand within the biggest social networks? In what context do mentions of my products or services arise? On which platforms do these discussions occur? Social media monitoring (SMM) can deliver valuable information on this front. Different tools can assist you in keeping track...
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