If you’ve only just created your Twitter account or still need to optimize it, a little patience is needed. Generating a wide audience doesn’t happen overnight, but with a driven attitude and the following actions, you’ll have better chances of finding and keeping more Twitter followers.
1. Optimize your profile
Create a strong profile. The profile picture and description gives potential followers an indication of your company’s services and core principles, so you must first ensure that your profile is complete. It’s therefore important to highlight the central brand, product, or service. Don’t treat writing your biography as a chore; use it to your advantage and write something that makes you stand out from your competition.
2. Connect Twitter to your personal website and social media accounts
Integrating a Twitter button onto your website allows visitors to access your profile directly. It also helps to include links to any other social media accounts in your Twitter bio and vice versa.
3. Provide diverse, content-rich tweets
The key to gaining more Twitter followers is in offering valuable information in your tweets. Before potential users follow you, they will probably read some of your older entries first, so it’s important that your tweets are of consistently high quality. Take your time to find diverse and interesting topics and regularly add exclusive links and multimedia content.
4. Tweet regularly and at the right time
Keeping up-to-date is of utmost importance on Twitter. Users prefer regular entries to sporadic updates. Try to keep your tweet workload the same and tweet at least twice a day. Publish your tweets around your readers’ schedules; the best time to tweet is either side of working hours, when users are most likely to check social media. Don’t forget to also send tweets out at the weekend.
5. Use hashtags
By using a hashtag (#), you can ensure that your tweet appears when users search for a particular keyword. This is also a good way to gain a few extra followers who you wouldn’t normally have reached. But avoid using too many hashtags, and also irrelevant ones that have nothing to do with the topic. It’s all about finding the right balance.
6. Follow your follower
When you gain new followers on Twitter, you should repay the favor by following them back, otherwise you risk them unfollowing you. This way you can also be sure that your entries can be publicly answered, so your tweets reach more people. You may also get more followers from following users.
7. Tidy up your follower base
If you’re still new to Twitter, you probably don’t need to clear up your account, but as you start to get more followers this task becomes more important. In order to avoid follower limits you should delete users from your list who aren’t following you back. If this task is too large and complex to tackle, there are tools such as Friend or Follow, which come with useful filters and different methods of sorting through your list.
8. Communication
Reaching out to users and connecting with followers is the easiest way to benefit from networking through Twitter. Share information on current and interesting topics, share valuable entries from other users, and thank users for retweeting your posts.
These tips are just some of the numerous optimization possibilities that will result in you getting more Twitter followers. The more you use the social media platform, the more uses you will have for special tools for maintaining your Twitter account. Programs that help with account management, tweet publishing, and statistical evaluation come in very handy once your follower count hits the thousands.