A lot of work goes into operating a successful website. First, a clear and comprehensive approach must be created and turned into a visually appealing design. Then an appropriate hosting environment must be found. After the basic framework, the next step is the creation and presentation of high-quality, unique content. Lastly, marketing campaigns and good search engine rankings will ensure that visitors reach the end result. But what happens next? Measuring the impact of different policies such as SEO, ads, or links is crucial for knowing how well a web project is performing. Web analysis tools are responsible for collecting data about the behavior of internet users. Google Analytics is the most famous and popular of these.
Did you know, Google Analytics is fluent in 40 languages!
Google Analytics is a tool for website analysis. Originally known as the ‘Urchin Tracking Monitor’, the tool was developed by the Urchin Software Corporation, who were taken over by Google in 2005. Now called Google Analytics, the tracking monitor uses cookies, which store varied information about the behavior of website visitors. By measuring this data, website operators can attain precise statistics to answer the following questions:
In this way, the analysis tool creates comprehensive profiles of website visitors. Google reserves the right to store all data obtained on its servers–even that of users securely logged into a Google service–a move that has proved controversial in terms of data protection. Further information on this topic can be found in our advice article on alternatives to Google Analytics.
Collected visitor data gives website operators a first-class insight into the effectiveness and quality of their content. At the same time, this data gives feedback on the functionality of ad campaigns. For example, by linking a Google AdWords account with Google Analytics, it’s easy to filter out which keywords are successful and where campaigns need optimizing or adjusting. Website operators can also ascertain which pages are most effective by analyzing data that measures users’ duration on the site. This, combined with information about the way users reach each individual page, helps to build an accurate picture of which links work best and what content is strongest.
Using Google Analytics strategically can help you optimise your website and as a result, improve your ranking.
The data provided by Google Analytics tracking about the geographical location of visitors should reflect marketing objectives. For example, in a business with a restricted local state catchment area, it’s bad news if the majority of site visitors are scattered around in different states. But if an online store designed to sell coast-to-coast posts the same results, this would illustrate a job well done.
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EasyTailored to you24/7 supportTo use Google Analytics for your website, online shop, app, or social media channel, you can either create a new account on the Analytics homepage, or link an existing AdWords account with the service. In this case, the tracking tool can be easily located under the tab ‘Tools and Analysis’. Both of these methods require a Google account first.
In the Google Analytics menu, you can enter certain properties about your website, app, shop, or social media platform and define which users should receive access to the data. If you want to obtain information about a specific type of conversion, then you can choose a goal. There are five types of goal to select from:
If you have the tool set up, you simply have to enter the Google Analytics tracking code into your web project. To do this, you can use the Google Tag Manager, which is especially useful for adding other tags to your website. If you’re just using the analytics tracking code, it’s also possible to carry out a manual integration directly in your HTML code. Content management systems like WordPress or Drupal have useful modules that integrate the code within the requirements of the system for you.
For app tracking, you need Google Analytics SDK for Android or iOS. You can get this from the same place in your account settings as the tracking code. Alternatively, you can simply download the Google Tag Manager for Mobile SDK for Android or iOS.
As an operator of an internet site, you will, of course, be interested in tailoring your website to the needs of your users in as much detail as possible. To be able to do this, it’s helpful to find out as much as you can about the behavior of your visitors. Web analytics programs make this possible. Many people have only heard of Google Analytics and don’t know about the advantages that other web...
Website tracking is very important in online marketing to be able to see how users are interacting on your site. The first choice is normally the tracking tool offered by the search engine, Google. But for data protection reasons, more and more users are looking for alternatives to Google Analytics. We will examine applications with similar features to those offered by Google Analytics.
Data analysis is a purely theoretical matter for most people. But in order to provide the customer with information, it’s important to be able to visualize sets of data. With Google Data Studio, you can summarize data from different sources into one handy report. Our guide gives you an overview of Google’s latest offering.
Google Analytics offers several ways to associate website visits with specific sources. One of these is the UTM parameters that you attach to the links of your campaign and then evaluate in Google Analytics. We explain which UTM parameters are available and how you can create the corresponding query strings.
QR code tracking provides important information about your product sales. Thanks to real-time tracking, dynamic QR codes let you track where and how often your product has been sold. Other important data includes scan time, demographics, devices used, and total number of scans. Find out how to optimize your advertising strategy with trackable QR codes and Google Analytics.
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