Google

The most important Google updates at a glance

From Panda to Penguin: the main Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

Chrome 56: changes to make the web safer

Google is planning to label unsafe websites in Chrome

For two years now, Google has been actively promoting SSL encryption for websites. The search engine giant started acknowledging data transfer protection as a ranking factor in 2014, but now wants to go one step further. Users of Google’s browser, Chrome, will soon be actively warned about websites with unsafe data exchanges. This articles explains what the planned changes are and which...

The best Google AdSense alternatives

The best Google AdSense alternatives

More and more website operators are looking for alternatives to Google. Even when it comes to online marketing, it’s obvious that Google has a finger in every pie. But sometimes you have to rely on a different solution, for example, if you don’t pass the strict guidelines or find yourself blocked. This is often the case with Google AdSense, the advertising network for publishers. What are the...

Online marketing basics

Online marketing basics: what you should know

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...

Cloaking – a SEO taboo

Cloaking – SEO tactics against Google policy

Cloaking is a technique used by website operators to deceive search engines and in doing so gain a better ranking. By learning about this black hat SEO method, you can make sure to avoid implementing accidental cloaking tactics for your website and so ensure you’re not at risk of being excluded from the index of the leading search engine results pages. This introduction to cloaking will explain...

How to submit your website to Google News

Google News: submitting and optimizing your website

Google News is the world's most popular news search engine. Submitting your website to Google News can immensely boost the success of your website. Registering for Google News is far from easy and requires careful optimization of your website while following Google News guidelines – but the effort really pays off. The 1&1 guide to Google News will show you how it works and how you can optimize...

Blogging tips: SEO for blogs

Blogger tips: how to optimize your blog for the search engine

Without a doubt, high-quality, content-rich articles are the essence of a good blog. Due to the huge selection of blogs and high rate of competition, blog operators need to actively promote their web projects. Search engine optimization for blogs, in particular, is an often-underestimated means of increasing the reach of a blog and attracting readers from the target group.

ERR_SSL_PROTOCOL_ERROR: the best solutions

ERR_SSL_PROTOCOL_ERROR: how to fix the Chrome bug

Chrome is the world’s most widely-used internet browser. The application scores points not only when it comes to security and speed, but also with its features such as cross-device synchronization of user data. But errors can occur even when surfing with Google’s wonder weapon. These can lead to the browser crashing or prevent certain pages from being accessed. The error message...

Deleting a Google result and protecting personal data

Deleting personal data with Google

The internet never forgets – is it always true? In some cases, search engines are obliged to grant users permission to delete defamatory search results. If Google displays personal data that is outdated or of no interest to the public, users can request the search engine to delete links to that data from the results pages permanently. But what exactly is the ‘Right to be Forgotten’ act, and when...


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