Google

Golang

Golang: the simple programming language from Google

Google is best known for its search engine, but also for services like AdWords, Maps, or Gmail. Since 2012, the mega-corporation has had its own programming language in its product range: Go. Also known under the name Golang, it has drawn attention to itself through its simplicity. But how does it differ from established representatives like C++ or JavaScript? And when does it make sense to...

Gmail with custom domain

Using Gmail with a custom domain: A how-to guide

Using an email address with a custom domain helps make customers and competitors take you more seriously. But what if you want to use your custom domain in Gmail? Is this possible? And where do you even get your own domain? We explain everything, with screenshots and examples, in this how-to guide. Read on to find out more.

Retargeting ads: running more campaigns

Website retargeting: hot on the user’s heels

The biggest challenge facing the e-commerce industry today: turning users who’ve found their way to websites via solid SEO work or ads into paying customers. A number one spot in Google’s search results or the highest click rate with an AdWords campaign means nothing if these don’t lead to conversions. Through retargeting, you can fight against scatter losses by addressing customers who’ve shown...

Register your business on Google

Register your business on Google: step-by-step tutorial

For local entrepreneurs and business owners, a Google business registration has become an indispensable marketing tool. But you don’t need to be an expert to take advantage of Google My Business. We’ve summarized the steps to register your business on Google My Business. Read on to find out how to get the most out of the platform.

Rich Cards: the new Google results format

Rich Cards: the new Google results format

In May 2016, Google launched the next big change to the appearance of its search engine results pages with Rich Cards. Given that more than half of searches on the world’s most popular search engine come from mobile devices today, it’s hardly surprising that the latest results format update is designed specifically for smartphones and tablets. So what do Rich Cards entail? And how can web...

WooCommerce Google Product Feed

WooCommerce Google Product Feed: How to create it

Google Shopping is a worthwhile option for getting excellent SEO placement for your WooCommerce store’s range. Potential customers may come across your products and your site more often with this method. We’ll explain how to generate a WooCommerce Google Product Feed step by step, what benefits it can offer, and which plugins are available.

Keyword research

Keyword research – part 1: first steps

The world of search engine optimization revolves around keywords. Website operators looking to optimize their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimization can’t take place without first conducting keyword research. In the first part of our series, we introduce...

Search more effectively with Google operators

Advanced web search with Google operators

Google is the most popular search machine in the Western world and handles billions of search requests daily. What few users know, however, is that Google has a number of specialized commands to help searchers find what they’re looking for as quickly as possible. These operators are entered into the search bar along with keywords or search terms. Website operators can also gain valuable...


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