Websites are often referred to as digital business cards. When someone comes across a service or brand, and they would likewant to find out more about the history, philosophy, contact options or sales portfolio of the companyin question, their first step is often to search the internet. Customers typically – and they usually obtain all the important information they need from anon official company websites.
According to Clutch, nearlytwo thirds of small businesses in the UShadtheir own websites in 2018. And among small businesses without a website, more than half plan to create one.
For most companies, having their own website has been an established means of external presentation for a long time – however, in many cases theimplementation still needs to be vastly improved. Too often, the first objective is to have a cost-effective website, which needs to be put online as soon as possible. This results in websites which – for various reasons – do not achieve the desired effect. In the worst case, they even leave a negative impression on potential customers. You should want your own website to win over your visitors. So, here we willWe’ll explain the most common mistakes people make when creating a website.