The most well-known program for the placement of online advertisements is Google AdSense. AdSense has been successfully operated by Google since 2003, and allows you to include text ads or advertising banners on your website. Payouts to advertisers worldwide are in the billions, so you should consider this an attractive opportunity for your own blog.
According to Google’s data, you can reach 80 percent of internet users with AdSense. The platform is the largest provider of online advertisements worldwide. Before you can place an ad, though, you have to register with Google AdSense. Then, you can integrate the advertising banners into your blog in the form of banners or links. Each click on one of these advertisements is tracked by an algorithm and brings the advertiser – also called the ‘publisher’ – a small payment.
If you’d like to register for Google AdSense, you first need to create a Google account. You also have to be of legal age, and be legally authorized to run a website or a blog. To receive your payments, you’ll be asked to enter your bank account when you register. Once you earn more than 100 dollars, Google will transfer your money to you. If your commission is later taxed higher, you’ll receive a regular transfer every month.
To generate clicks, you have the choice between banners and links. You can visually customize the advertising blocks to fit into the layout of your blog. The size of the banners is determined by Google in the user interface, but placement of the ads can be determined individually by the publisher. But keep in mind that payment is in part based on the placement of the advertising. A banner on the home page will independently bring more revenue than one on a hidden subpage. The maximum number of ad blocks per site is set at three banners and three links.
How much Google actually pays for a click depends on multiple factors. The number of impressions (how often an ad is played) is obviously crucial, but the behavior of the visitors on your blog also influences the payout amount. Whether or not you have a lot of competition in your topic area is also a factor. If you’re able to draw in a lot of visitors with a unique topic, your payout will be bigger.