In order to become a brand ambassador on Instagram, you should possess a similar set of skills and competencies as was outlined above. This means that you need to be able to sell yourself well, have plenty of self-confidence, and be specialized in a specific branch of industry branch or product group. This is why you should try to be viewed as an expert in a field or as an important opinion-former/influencer. It is also ideal to have a following that, for multiple reasons, is of interest to businesses. For this to happen, your own interests and those of your followers should be quite similar, and correspond with whatever these businesses might be selling.
Anyone wishing to make it as a brand ambassador should treat their followers respectfully and never be in any way patronizing. Instead it is important to respond to any queries in a manner that is amicable and inspires confidence in yourself. You need to be able to come across as being full of know-how and an inherent ability to give tips. Reputation within a certain scene can be decisive: at the end of the day, no company is going to want to work with someone who is unloved or even despised in a branch or sector.
If you can do these things, while at the same time producing good quality content and being well connected, you greatly improve the chance of attracting a business’ attention to your profile. It may be that you are lucky and receive an initial query regarding a potential influencer campaign. And if a cooperation between an influencer and company appears to have the potential of being beneficial for both sides, a casual professional relationship has the opportunity to turn into that person becoming the official brand ambassador on Instagram.
Such a partnership would mean the influencer would post about the company’s products and in exchange would receive test products free of charge. Eventually they would also begin to get paid as well. In an ideal world, the relationship is one that is win-win for everyone involved. Followers of the profile in question receive exclusive deals, discount codes, as well as the opportunity to win prizes, vouchers, etc. – all of the above would have been posted by the brand ambassador on Instagram in collaboration with the company.