Target Groups

Making money on Instagram
How to make money on Instagram
  • Social media

Alongside Instagram ads, sponsored posts from Instagram users are part of everyday life on the social media platform. There’s a good reason for this! Making money on Instagram is not only relatively easy, but also worthwhile — provided you have a strategy and the right equipment, that is. Here, we’ll show you how to make money on Instagram.

How to make money on Instagram
E-mail marketing trends
Email marketing trends 2022: 10 ideas for the new year
  • E-mail marketing

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2022: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial intelligence. In our article on this year’s newsletter trends, we explain what you should look for in your future...

Email marketing trends 2022: 10 ideas for the new year
More clicks with personalized newsletters
Personalized newsletters: get closer to your customers
  • E-mail marketing

Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard newsletters, because the recipient will quickly filter out anything that doesn’t immediately catch their attention. So the...

Personalized newsletters: get closer to your customers
Creating the perfect newsletter subject line
Newsletter subject line: how to make customers curious
  • E-mail marketing

E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions.

Newsletter subject line: how to make customers curious
Instagram Bio
How to create the best Instagram bio
  • Social media

An Instagram bio should arouse visitor curiosity and convey all the important details about your profile. Because an Instagram bio resembles a business card, it needs to be carefully drafted. An appealing profile picture and a meaningful description are particularly important. Read on to find out how to make an Instagram bio and what information you should include.

How to create the best Instagram bio
PowerPoint Slide Master
The PowerPoint Slide Master in detail
  • Online sales

The PowerPoint “Slide Master” view allows you to create what is known as a master slide. This master slide then acts as a template for all the other slides in the presentation. The advantage of this is that all of the items in the template are automatically transferred to all of the other slides, so you don’t need to copy images, logos, designs or font formats onto each slide one by one.

The PowerPoint Slide Master in detail
Buyer decision process
Buyer decision process and types explained
  • Online sales

There are various steps between the perception of a product or offer and its purchase, which are summarized under the term “buying decision”. The buying decision is a generic term for complex emotional and rational processes and influences that lead to a purchase. Find out here what types of buying decision there are and how the buyer decision process works.

Buyer decision process and types explained
Successful blogging find your target market
How to find the target audience for your Blog
  • Blogs

There are countless blogs online and thanks to easy and free blogging software, anyone can become an author. In our blogging series, we take you through the basics as you create your own professional blog. After discussing the technical aspects of a blog in part 1, and the importance of finding the right topic in part 2, the next step is to analyze your target market. After all, you can only...

How to find the target audience for your Blog
WordPress social media plugins
The best Wordpress social media plugins for your website
  • Blogs

If you have a good product line or high-quality posts on your website, you’ll probably want to spread them far and wide on social media. Luckily there are numerous WordPress social media plugins that help you do exactly this. Keep reading our article to find out which features these plugins have and which ones are the best.

The best Wordpress social media plugins for your website
Digital legacy
Digital legacy
  • Digital law

Digital legacy is the term used to describe the majority of electronic information left behind by a person in the event of their death. Online profiles in social networks must be deleted or converted into memorial pages, current contracts need to be canceled, digital possessions need to be transferred, and much more. Those who carefully manage their digital estates throughout their lives are doing...

Digital legacy