Target Groups

Different app formats: what is a web app?

What is a web app? Definition and examples

Apps come in all shapes and sizes nowadays – from native mobile apps designed for smartphones and tablets, to desktop installations for office management. And now, there’s a new form of application that works on all operating systems and devices: web apps. But what are web apps, what are their specific features, and how to they differ from native apps or indeed traditional websites? Let’s take a...

YouTube alternatives: an overview of the best portals

The 8 best YouTube alternatives at a glance

YouTube has revolutionized the internet: since it was founded, it has been inundated with video content and more than a billion users have been recorded. No other alternative has come close to this impressive number. But what are the other alternatives to YouTube and what do they have to offer? Here are the eight best YouTube alternatives at a glance.

Skype alternatives

The best alternatives to Skype: 14 free applications for video calls

For millions of people around the world, video chats and conferences are an essential part of daily life – for both work and leisure. When it comes to video telephony software and applications, Skype is one of the pack leaders. In fact, many people are unaware that there’s a considerable number of good alternatives to Skype on the market. Some of these programs even boast extra features that can’t...

How to sell online

How to sell online: steps to successful sales on the Internet

Selling products online expands your sales potential almost exponentially. Full-time entrepreneurs aren’t the only ones who can make a living selling products. Seniors, students, or anyone who has left work can enter the online business world and make a profit. After all, established brands such as Amazon would not be possible without e-commerce.

How to use recommendation systems in e-commerce

Recommendation systems in e-commerce

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online stores can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.

Customer journey mapping: targeting the customer

Customer journey mapping: the company from the customer perspective

Use customer journey mapping in order keep track of your customer’s behavior. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimizing the buying decision process.

What is conversion rate optimization?

What is Conversion Rate Optimization (CRO)?

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...

Good product descriptions for online stores

Success in e-commerce: product texts that sell

High-quality and unique product texts are an important building block for any successful online store. Promising and convincing product descriptions not only help potential customers make their purchasing decision, but they also give online stores an advantage in terms of Google ranking. Providing inspiring and creating texts that convey clear added value for the customer will help you stand out...

Blogger outreach: how to do it right

Blogger outreach: securing the right relationships

Collaborating with successful bloggers or YouTubers is a big part of building a solid marketing repertoire. The size of the company doesn’t matter; anyone can benefit from having bloggers as brand ambassadors. A successful blogger collaboration enables you to profit from the reach and authenticity of the writer. But of course there has to be some give and take; if you want to work together with...

MailChimp alternatives

The best alternatives to MailChimp

If you plan to send newsletters, you’ll stumble across MailChimp sooner or later. But even though this option might seem like the king of the jungle, there are many alternatives on the market. These competitors provide interesting opportunities for experts as well as beginners. So that you don’t lose sight of things, we’ll introduce the top 7 MailChimp alternatives.


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