Target Groups

How to use Twitter for business

What is Twitter? Introduction: Twitter for business – Part 1

Practically every successful company has a Twitter account, and for good reason: the service is instant and interactive, making it a great way to keep your finger on the pulse. The social media platform can monitor trends and developments in real time, which can be both a brilliant opportunity and a monumental challenge for building a strong marketing campaign. So how does Twitter work, and what’s...

The best alternatives to Facebook Messenger

The best alternatives to Facebook Messenger

Facebook's messaging function has long become indispensable as a means for many people to keep in touch with friends and colleagues – even on the move. Using Facebook Messenger app on your phone tends to use up a lot of battery power and internet data. Fortunately, there are good alternatives that allow you to navigate Facebook chats just as easily and quickly, and that often also help to protect...

B2C - Business-to-consumer

B2C: Business-to-consumer

“B2C“ stands for “Business-to-Consumer” and refers to business relationships between companies and consumers. For example, when customers place an order in an online store, they enter into a business relationship with the respective company. The company enters into a communication relationship with their customers by sending an order confirmation, a newsletter, or recommendations for further...

The best Google Analytics alternatives

The best Google Analytics alternatives

Website tracking is very important in online marketing to be able to see how users are interacting on your site. The first choice is normally the tracking tool offered by the search engine, Google. But for data protection reasons, more and more users are looking for alternatives to Google Analytics. We will examine applications with similar features to those offered by Google Analytics.

Facebook competition

Facebook competitions: how to make them successful and legally compliant

Whether a tricky quiz, soccer betting games, advent calendars, or contests for creativity: Facebook competitions reach lots of people and encourage them to participate. The promising advertising campaign can often be implemented without much time and budget expenditure. If you proceed strategically, you can achieve its full potential and therefore the desired effect. Our guide will help you do...

Live chat: the best software solutions

Live chat support software – the best solutions

Live chats are being used more frequently as additional communication channels in an array of different web projects. The real-time solution of contacting customers is especially useful in e-commerce. Unlike traditional support possibilities, website operators and service workers seize the opportunity, using live chats to help potential customers overcome any doubts or problems. Before this, you...

Instagram for business: social media marketing

Instagram for business, part 1: What is Instagram?

A picture paints a thousand words – this may sound like a cliché, but in a marketing context, it’s become an accurate assessment. Images and videos are becoming more and more important when it comes to communicating with potential customers; the visual image of a brand is almost as important as the content offered. And this is where Instagram comes into play. Almost all major brands are aware of...

Skype alternatives

The best alternatives to Skype: 14 free applications for video calls

For millions of people around the world, video chats and conferences are an essential part of daily life – for both work and leisure. When it comes to video telephony software and applications, Skype is one of the pack leaders. In fact, many people are unaware that there’s a considerable number of good alternatives to Skype on the market. Some of these programs even boast extra features that can’t...

How to sell online

How to sell online: steps to successful sales on the Internet

Selling products online expands your sales potential almost exponentially. Full-time entrepreneurs aren’t the only ones who can make a living selling products. Seniors, students, or anyone who has left work can enter the online business world and make a profit. After all, established brands such as Amazon would not be possible without e-commerce.

How to get more Instagram followers

How to get Instagram followers – our top tips

Facebook’s subsidiary Instagram is growing in interest for companies. Considering it now has over 500 million registered users worldwide, it’s not hard to see why. Instagram gives the general public a unique look into the lives of their favorite celebrities: you too can offer users a chance to get closer to your business, by uploading original photos, graphics, and video clips. So how do you get...


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