Target Groups

E-mail marketing trends
9 email marketing trends for 2023
  • E-mail marketing

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2023. There are even more automation possibilities, new design options and stricter data protection. In our article on this year’s newsletter email trends, we explain what you should look for in your future strategies and how you can enhance your email...

9 email marketing trends for 2023
YouTube alternatives: an overview of the best portals
The 10 best YouTube alternatives at a glance
  • Social media

YouTube has revolutionized the Internet: since it was founded, it has been inundated with video content and more than two billion users have been recorded. No other alternative has come close to this impressive number. But what are the other video portals are available and what do they have to offer? Here are the 10 best YouTube alternatives at a glance.

The 10 best YouTube alternatives at a glance
Lead nurturing: from contact to customer
Lead nurturing
  • Online sales

Contact is established with the potential customer. What now? It would be a big mistake to hand this lead over to the sales department, because those interested are not ready for concrete offers so early on. This is where lead nurturing comes into play: maintaining contacts and further qualifying leads with precisely tailored content.

Lead nurturing
Customer loyalty programs
Customer loyalty programs for small and large businesses
  • Online sales

No matter the size of your business, a good customer retention strategy will significantly contribute to your success. There are various strategies and programs that you can adopt to create close connections between your company and customers. Keep reading to find out about the various types of customer loyalty programs, including examples.

Customer loyalty programs for small and large businesses
Customer loyalty
Customer loyalty: a vital business strategy
  • Online sales

Good customer loyalty is exceptionally important for companies as happy, returning customers mean regular income, recommendations, referrals and much more. There are various strategies as to how a company can make its customers loyal on a long-term basis, such as bonus programs and email marketing campaigns. But how does customer loyalty work and why is it important?

Customer loyalty: a vital business strategy
Find email address
How to find the correct email address
  • E-mail marketing

A successful outreach campaign depends on your emails actually reaching your intended contacts. That’s when it becomes all the more important that you find the correct email address of your recipients. Read on to explore how you can find an email address, the tools that are available to this end, and what tricks you can use to search for an email address quickly.

How to find the correct email address
Log files: recording computer processes
What type of information is stored in a log file?
  • Web analytics

Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and allows users to find a quick solution when faced with troubleshooting tasks; it also helps with software adjustments....

What type of information is stored in a log file?
Hashtags
The most popular hashtags: extend your reach
  • Social media

Hashtags – keywords for social media posts – bundle content together and enable internet users to take part in public discussions with their own posts on various topics. Hashtags are relevant when it comes to social media marketing. By adding keywords to posts, it enables you to specifically address interest groups. We will tell you what to consider when selecting and using hashtags and will...

The most popular hashtags: extend your reach
The best alternatives to Facebook Messenger
The best alternatives to Facebook Messenger
  • Social media

Facebook's messaging function has long become indispensable as a means for many people to keep in touch with friends and colleagues – even on the move. Using Facebook Messenger app on your phone tends to use up a lot of battery power and internet data. Fortunately, there are good alternatives that allow you to navigate Facebook chats just as easily and quickly, and that often also help to protect...

The best alternatives to Facebook Messenger
Empathy Map
Empathy Map: The Quick Way to Understanding Customers
  • Online sales

How do companies get a clear idea of the needs of their target group? The empathy map is a simple way to quickly obtain a good impression of the real problems of potential and existing customers, provided that you use the method in a team that has a degree of sensitivity. We present the empathy map with a definition and example.

Empathy Map: The Quick Way to Understanding Customers