Branding

Online video marketing – opportunities for businesses

Video marketing – Content marketing 2.0

Online video marketing is an increasingly popular form of advertising, which can be easily integrated into social media channels. This article explains what you need to consider in order to enrich your campaign with video marketing. These helpful tips for video marketing on the five most popular social media platforms will help you to decide which strategy is best for you.

Explainer Videos: The Best Tools

Create an explainer video: Comparing the best tools

Whether you want to clarify a problem, make a dull tutorial into something fun, or have your product reach millions of people, creative and funny videos are the way to go. But what exactly is an explainer video, and what should you bear in mind when making one yourself? Here we will show you which tools you can use to create explainer videos yourself.

Snapchat followers: Get more with these Snapchat tips

Snapchat followers: How do I give my channel more range?

Snapchat is only accessible via an app. This can make it difficult to extensively promote your account’s content and gain more followers on Snapchat – especially if part of your target group isn’t already on Snapchat and has to first install the app to visit your channel. But while the promotion of social media channels on other platforms such as Facebook or Instagram is easier, there are several...

Create an E-mail Signature

Creating an e-mail signature – a step-by-step guide

Why bother creating an elaborate greeting at the end of an e-mail when you could simply let your e-mail program do the work for you? E-mail signatures have been a practical way to save time and provide the recipient with important information such as telephone number or homepage for a long time, and not just in office life. Links and images can even be seamlessly added in many cases. But how are...

Nonprofit marketing: Success with social marketing

Nonprofit marketing: marketing for a good cause

Nonprofit organizations use advertising to successfully market their products. In contrast to profit organizations, however, they are not interested in big money, but in the successful outcome of their social project. Advertising for a good cause – that’s nonprofit marketing. However, there is still competition in this market. Here we explain what nonprofit marketing is, and how to make your own...

Comparing the most popular Content Creation tools

10 Content Curation Tools at a glance

The internet is made up of a lot of content, to say the least. If you want to filter out the most interesting posts for your customers, and curate content efficiently, you need the help of specialized tools. These range from simple, small browser extensions to comprehensive, all-in-one solutions. In addition to the price, the range of functions should really be what you make your choice based on:...

Snapchat marketing for businesses

Snapchat in social media marketing: tips and examples for companies

Social media marketing through Snapchat is something that many companies find challenging. Using the platform for advertising is in many ways quite different compared to other social media campaigns; e.g. on Facebook or Twitter. Successfully implementing a Snapchat campaign requires a comprehensive understanding of the range of functions of the app and as well as its users. We provide some...

WhatsApp marketing for your company

WhatsApp marketing: how to set it up for your company

With 1.3 billion active users per month, WhatsApp is the most popular messenger app worldwide. The service has replaced SMS as a means of communication for smartphone users across generations. This is a good reason for companies to look more closely at using the app as a marketing channel. WhatsApp marketing isn’t yet a very widely implemented way to get in touch with customers. The real appeal of...

Facebook Lead Ads

Facebook lead ads: gain valuable data, and new customers!

Whether contact data for more newsletter registrations or demographic information for individual customers: with the Facebook lead ads format, you will be able to collect valuable user information. The trick: based on the user profile, Facebook automatically completes a question form so that impatient users do not have to enter the data manually. Interested parties only need two clicks to...

What is a podcast?

What is a podcast?

Podcasts have become one of the most popular forms of content. They are seen as being a convenient and multi-layered medium perfect for listening to on the go. It’s not only private individuals who use the format as an uncomplicated and effective platform for their ideas and content, for quite some time now podcasts have become a very powerful marketing tool. As well as answering the question of...