Most web store toolkits do not only offer e-commerce software, but everything that’s needed for web hosting, including webspace, personal domains, and custom e-mail addresses. Your online store should be available around the clock. The most common payment methods, like PayPal, are often available by default, so you can offer your customers the service that they are expecting. Less popular payment methods, such as transfer and direct debit, are also available as standard. All of these functions are availabe in IONOS's online shop package.
These toolkits also include functions designed to support you in managing your online store. You can also use analysis tools such as Google Analytics or etracker to monitor the daily growth of your business. These can be used to monitor the click behavior of your visitors, thereby giving you a valuable indication of how your website can be further optimized in order to better suit the needs of your target group. The most important marketing tools are also included, so, for example Facebook’s share and like icons are also standard features in most web store packages.