SocialPilot is mostly aimed at companies that want to combine social media management and CRM. The tool is considered a marketing platform that can save time and money when it comes to creating marketing strategies and overseeing campaigns. With SocialPilot, updates, posts, tweets, etc. can be shared and scheduled. To do so, the tool optimizes content for each respective platform. SocialPilot supports Twitter, Facebook, LinkedIn, Instagram, Pinterest, Tumblr, vl.com, and ok.ru – the program has the broadest offering in comparison to its competitors.
In terms of design, SocialPilot is more complex than its competitors but does however score points for its depth in features like branding, scheduling posts, calendar, browser extensions, analysis tools, and client management. Due to the increased complexity, SocialPilot requires some time to get used to and should be considered an expert program. Its branding feature is especially helpful for Facebook posts and is particularly worthwhile for medium to large businesses. The more important your brand is, the more valuable SocialPilot will become.
The free version of SocialPilot allows 10 posts per day with a maximum of three accounts, and leaves out a number of important features. The “Individual” version on the other hand, costs USD 10 per month, permits one user, and allows up to 10 profiles and 50 posts a day, but is still missing various important features. The “Professional” version comes at a monthly fee of about USD 30 and is a more team-oriented model that allows for up to 5 collaborators, 50 accounts, and 200 posts a day. The “Small Team” version allows for up to 10 users and 100 accounts, and offers 500 posts for around USD 50 a month. The “Agency” version costs approx. USD 100 a month and allows for 20 users and 200 social accounts.