Before you can apply your contributions, you first need to create them in the course of your content planning. The updates on LinkedIn are usually similar to short blog posts - the following themes are particularly well suited for texts on LinkedIn:
- Write about your company’s news. This keeps your B2B contacts up-to-date and can draw interest to new offers. Such updates are ideal for pointing out your company culture or giving your employees a platform. By using an emotional aspect, you can attach contacts to your brand and make yourself look interesting for specialists seeking new challenges.
- Inform your target group about topics beyond your own company that will also interest them. For this, you should familiarize yourself with your followers’ interests and be responsive to feedback. This ensures an open communication that users appreciate – and will help your company’s reputation.
- Share relevant information from other content creators. By integrating content curation into your marketing strategy, you reduce effort required for content creation and show the LinkedIn community that you follow current developments. As long as the source is correctly named and there’s no plagiarism, curating third-party content can impart important information to your users without any disadvantages for you.
Regardless of which type of content you decide on, LinkedIn updates are always created in the same way:
Switch to the editing view of your company profile, and draft new entries in the “Updates” tab. When you create content, think about the added value to the user, otherwise the campaign will come to nothing. With good and interesting content, on the other hand, you can expect viral synergy. In any case, your text should be supplemented with photos, graphics, or added links: Hyperlinks to other pages are automatically converted by the system into a graphically appealing preview. Photos helps to grab attention and get your content noticed despite the number of competing entries.