Your e-mails are designed to help you increase your reach and revenue. KPIs (Key Performance Indicators) reveal the success of a newsletter or e-mail campaign. The main KPIs in e-mail marketing are click-through rates and opening rates. The aim of your e-mail strategy should be to persuade customers to open the newsletters, to impress readers with content, and to create the basis for more conversions.
To achieve this goal, it is important to continually optimize the content and design of your newsletter’s subject line and to keep central points in mind. As far as the ideal subject line is concerned, here is a summary of the most important points. Subject lines should:
- Give the most important information in a direct way
- Make it clear what the added value and benefits of your offer are
- Be the first port of call to make readers interested in your offer, information, or products
- Be straightforward, clear, and as precise as possible for each inbox
- Not contain dubious wording
There’s no one-size-fits-all method for the perfect newsletter subject line, since every product, every offer, and every target group, is different. In principle, however: Make your newsletter as appealing, comprehensible, and original as possible. Don’t be discouraged when things go wrong, since even newsletters need to be constantly optimized. If you’re creative, provide accurate information, and know a lot about your own offer, you can stand out from the crowd and gain the interest of potential customers.