Web analytics answers two important questions: who are my customers? And how can I reach out to them and adapt my marketing methods to suit their needs? The abovementioned key points provide an insight into the potential customer base, laying the foundation for a successful marketing campaign.
If you know exactly how customers find your site and which products or information are most popular, you can adjust your website accordingly and communicate more easily with your target audience. By using web analysis tools to collect data about visitor sources, keywords and search terms used to find your site, cost per click, and other quantitative data, you can draw conclusions about your target audience’s interests, habits, and preferences.
Furthermore, by examining the responses to individual marketing techniques more closely, you can use the collected target group information to deduce even more recommendations. In finding out how many people read newsletters, click on posts, or buy products, you can discover which marketing tactics work for you and your business.