talkwalker – the comprehensive search index for social media
Although social networks such as Facebook and Twitter already offer some ways of comparing your competition, it can be worthwhile to use tools like talkwalker. The summary informs you when your competitors are mentioned in blogs, forums, and online news as well as on networks likes Twitter, Facebook, Instagram, and Google+. The service delivers real-time results on parameters like shares, likes, and retweets as well as coverage and followers. Talkwalker automatically creates a theme cloud that provides information on the topics and keywords covered by the different posts. Since the free version only provides limited results, a monthly packet (around $700) is recommended for an extensive social media analysis. Due to the steep price, you should consider whether the free talkwalker feature combined with each platform’s analysis options are sufficient for your purposes.
Alternatives: brandwatch and mention.