Data Analysis

Newsletter KPIs: indicators in e-mail marketing
Click rate & opening rate – newsletter KPIs in e-mail marketing
  • E-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?

Click rate & opening rate – newsletter KPIs in e-mail marketing
Image to text converters
Image to text converters: All about text recognition
  • Web analytics

Image to text converters allow you to read texts from photos or analog documents and then process them further. Here you will learn how text recognition software works, for what purposes it is best suited, which OCR software is available and what advantages and limitations you can expect from it. Let’s get started.

Image to text converters: All about text recognition
A comparison of data mining tools
Data mining tools for better data analysis
  • Web analytics

In the digital age, it’s normal for data from small and medium-sized companies to grow to unmanageable amounts. Data mining tools are used to extract desired information from data sets. These extract recurring patterns from the data and make them available to marketers and statisticians. We have compared the most important data mining software and show where their strengths and weaknesses lie.

Data mining tools for better data analysis
What is metadata?
What is metadata?
  • Web development

Metadata is generated by many applications in the digital world. If this data is collected and analyzed en masse, it poses a serious risk to privacy. But metadata doesn’t have to be dangerous. The term is broad and encompasses a lot of useful techniques. In this article we’ll explore the meaning of metadata with some examples.

What is metadata?
Targeting
Targeting
  • Web analytics

Targeting is the magic word for online marketing. Advertising and online commerce are as global as the internet. In this vast content universe, you will find many potential customers. But widely spread marketing campaigns are expensive and often fail to make a direct impact on sales figures. As a regional service provider, you can achieve more by localizing your advertisements and as a specialized...

Targeting
What is a tracking pixel?
Tracking pixel – online tracking made easy
  • Web analytics

Tracking pixels are highly efficient data collectors that document user behavior and provide valuable information for online marketing. The tiny graphics can be easily implemented and act inconspicuously and without using many resources in the background. Nevertheless, there are a few things to keep in mind when using counting pixels to act in a GDPR-compliant manner.

Tracking pixel – online tracking made easy
Canvas fingerprinting – online tracking without cookies
Canvas fingerprinting: the cookie successor
  • Web analytics

For decades now, cookies have been the principle tool used by web analysts to collect user data. These cookies are used to monitor the performance of websites or ads and to optimize pages for customers. But many users have since caught on to this questionable method of data collection and analysis, now deciding to block these investigative text snippets. But a new method of online tracking is on...

Canvas fingerprinting: the cookie successor
Google Lighthouse
What is Google Lighthouse?
  • Search engine marketing

Progressive web apps are becoming increasingly popular with users, as they don't have to be installed on a computer. With Google Lighthouse, providers now have tools to measure, analyze, and optimize the performance of these web apps. Lighthouse delivers key information in an easy-to-understand manner and also recommends actionable measures to the website provider.

What is Google Lighthouse?
Measuring success: Instagram statistics & analysis tools
Instagram Analytics | Instagram statistics & analysis tools
  • Social media

Monitoring success is an indispensable part of advertising, and social media marketing with Instagram is no different. But there is still quite a bit of uncertainty with this social network, where everything revolves around having the perfect picture. In reality, many businesses have no idea how successful their campaigns are. The potential for optimization often goes untouched, and the followers...

Instagram Analytics | Instagram statistics & analysis tools
Finding the right Instagram strategy for your business
Instagram for businesses, part 2: strategy and planning
  • Social media

Finding success on Instagram — if unknown members of the public can expand their follower base and become famous influencers in just a couple of months, it seems like it should be easy for a business to do the same. But there’s more to creating a successful Instagram account than just posting pretty pictures. To gain many long-term followers and lots of interactions it takes hard work and...

Instagram for businesses, part 2: strategy and planning